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Life at the top: One small business owner's crusade to help fellow companies reach the top of Google in record time
There was a time when finding a local business meant leafing through the relevant section of the Yellow Pages. If it wasn't in there, it might as well not exist. Of course in modern times the Yellow Pages, though still in existence, has become an outdated resource. Usually published annually, information in it can be out of date by the time it reaches people's doorsteps. Instead, individuals are increasingly turning to search engines to find the information they need on businesses and services in their local area.
The figures speak for themselves. By 2012, according to a decade-long study by Pew Internet, 73% of all Americans were using search engines. By early 2012, 59% of adults using the internet were using a search engine as part of their daily web activity. For local businesses looking to reach out to new customers and increase their sales, the message is clear - if you can't be found via a search engine, you're in trouble.
When looked at in depth, the figures are even more revealing. The same study found that 91% of those using search engines confirmed they always or most of the time found the information that they were seeking. This means that for this 91%, their search ended in the same place it began - at their PC, on their tablet device or on their smartphone.
Placing this in a personal context, we can use the example of credit card processing MLS Accept By Phone Inc. Owner Kevin Cross set the company up in 2005. With little knowledge of internet marketing, Kevin nevertheless understood the importance of an online presence when it came to standing out from his competitors. He invested in making his company visible online and monitored the results.
Kevin was astonished by the impact that Accept By Phone's web presence had when it came to new customers. Between 2006 and 2012, his records showed that 98% of new customers had come to him as a result of internet search.
With businesses globally feeling the economic pressure of recent years, reaching out to new customers and enabling new sales has become increasingly important. For small business owners such as Kevin, search engine visibility has arguably never been more essential. This knowledge has led to Accept By Phone offering a service unique to its industry: free consultancy to small business owners, to enable them to boost their search engine visibility.
Data from online advertisement network Chikita emphasises the importance of a high ranking position in search engine results. Chikita's research found that 33% of internet search traffic was drawn to the top listing of Google's organic search results, while 18% was drawn to the second place listing. Third place received 11% and the figures decreased consecutively thereafter, reducing to less than 1% by the twelfth place result.
Clearly, Accept By Phone's free consultancy offer, which includes weekly emails and monthly telephone conference calls, is a timely occurrence. The service includes advice on how to gain new customers by using search engines, tips on how to become more visible to search engines and move up the Google page ranking, and warnings of the pitfalls that should be avoided. Drawing on his own research and experience, Kevin hopes to help fellow small business owners thrive through their online presence, in the same way that Accept By Phone has done. All he asks in return is that those he is helping transfer their credit card processing function to Accept By Phone.
Small business owners looking to improve their finances through better search engine visibility to new customers are invited to contact Kevin now to arrange their free internet marketing consulting by calling toll free on 1.877.529.1390, emailing firstname.lastname@example.org or visiting www.accept-by-phone.com.
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