123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Marketing >> View Article

Why Do People Need An Ad Server?

By Author: Michael David Wilson
Total Articles: 28

Ad serving technology is one of the most important technologies of the online advertising world for several reasons. An ad server places ads on websites and then performs three important related functions: counts the ads, chooses the ads with the highest profit potential, and monitors the progress of all advertising campaigns. These tasks are crucial to ensure that all parties are happy. The delivery of targeted creatives meets the website visitors’ preferences, interests and desires.


Ad serving technology is one of the most important technologies of the online advertising world for several reasons. An ad server places ads on websites and then performs three important related functions: counts the ads, chooses the ads with the highest profit potential, and monitors the progress of all advertising campaigns. These tasks are crucial to ensure that all parties are happy. The delivery of targeted creatives meets the website visitors’ preferences, interests and desires. The advertisers get maximum return on their investments. The website owners collect an additional source of revenue from advertising to support their online business. Thus, partnering with a reliable company is very important.


There are specific groups of users who really need an ad server to support their online businesses. These individual types and their reasons for an ad server are listed below:


Publishers – for instance, a local newspaper created digital content to share online and one of several ways to monetize that content is online advertising. They can make some revenues through directly advertising to interested agencies and advertisers. Advertising can be combined with subscriptions to capture all possible sources of revenue.


Publishers who are selling inventories directly to advertisers — ad server can be the best and easiest way to handle all advertising campaigns. An ad server can display the publisher's media kit to interested advertisers and take advertising orders from the new advertisers. Ad sales can be simplified so that website owners can focus on more important tasks such as writing more articles, creating new products and promoting their website to more people.


Publishers who do not have any direct advertisers at all — these publishers may be working with advertising networks that buy and sell ad inventory like Google AdSense. In this case, an ad server is useful to manage multiple ad networks in order to maximize revenue from the website's traffic.


Advertisers or agencies — they send their banners to the sell-side or supply side vendors. If advertisers already have a media plan and know where to buy advertising, they can use an ad server to traffic their ads and monitor performance. For agencies, banners can be distributed and served on behalf of their advertisers. They may track the impressions, conversions and clicks of the banners being delivered using their own ad server and compare these reports with the publisher's reports.


Ad Networks – An ad network operator pools ad inventory from multiple publishers and sells them to advertisers. The ad network handles ad sales so its member site partners do not have to. The ad network provides wider reach and exposure to advertisers than an individual website can provide. On the other hand, it is significantly more challenging to manage multiple publishers and multiple advertisers. This complexity is addressed by an ad server that caters to ad networks with the tools needed to operate an ad network.


AdSpeed Ad Server is a reliable and powerful ad serving and ad management solution that serves your ads, track impressions, clicks, and report ad statistics in real-time. Driven by the changing needs, Ad Servers continues to develop more innovative features and to offer a wide-range of advertising services.

Total Views: 92Word Count: 596See All articles From Author

Marketing Articles

1. 21st August- Launch Date Of Next Version Of Android
Author: vivek kumar

2. Advantages Of Search Engine Optimization Over Google Adwords
Author: Luv Jain

3. Label Dispenser Machine - A Must In Any Manufacturing Unit
Author: Bonny

4. Custom Hanging Signs Sydney - Affordable Way Of Promoting Your Business
Author: Mike Layman

5. Erp Software For Manufacturing
Author: Eresource Infotech

6. Erp For Valve Manufacturing
Author: Eresource Infotech

7. Erp For Oem Manufacturing
Author: Eresource Infotech

8. Stylus Pens Are The Most Effective Business Promotional Tools
Author: Warron

9. The Utilizations Of Imprinted Promotional Pens In Businesses
Author: Warron

10. Determining A Control Valve For Optimal Irrigation
Author: Bonny

11. How To Work With Influencers
Author: Larissa Dundon

12. Why Is It More Helpful To Go With An Affiliate Network That Have Instant Commissions?
Author: Bob Smith

13. Classifieds Help Companies Grow
Author: Hardy

14. Promote Your Products And Services To Healthcare Sector With Medical Email List
Author: Adam Tyson

15. Defining The Significance Of Creating Links For Your Website
Author: Bob Smith

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: