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Make Your Enterprise Mobile Apps Count

By Expert Author: Jennifer Lewis

I have always mentioned in my posts that enterprise mobile apps cannot function in a vacuum. After your app is in your possession, it is time to think about other vital matters. The most important is to devise ways to market your brand new app. I believe business owners often overlook this point resulting into their app getting lost in app stores' most bottom corner. I have few advices for business owners on how to market their enterprise app.

Excellent design keeps customers engaged – Businesses need a very robust mobile presence to confront the competition. The first step in this pursuit is to select an established app development company that could design your app to pull visitors right from its first day. An app's design plays a very important role in attracting visitors therefore; you should get your app designed not only for pulling visitors but also for keeping them interested.

Easiness means more conversion – The best thing you can do with your app is to instruct your developer to develop a clean and very straightforward app. This is extremely important, as we all know that modern day traffic is impatient and fast-paced. They can't even wait for just a few seconds for a website to open thus; you can understand how much patience they would show with something that they are doing on their most personal gadget. The first thing they look is how simple and uncomplicated that app is. They would not hesitate to uninstall it immediately, if they found that the app is slow and complicated. Thus, business owners should keep their app's navigation very simple and smooth. Your app development company plays a very crucial in this context too, as these companies are updated with current trends and market flows. Moreover, they have all the required tools, techniques and expertise required to build apps according customer's requirements and make sure that your app has smooth navigation and no complicated links. Apart from this, they design it in such a way that users don’t find it hard to reach where they want to.

Monetizing your enterprise mobile app – The best thing about mobile apps is that entrepreneurs can not only earn augmented revenues by applying them in their business but also make money even they are not lying dull in app stores. This is called app monetization and if done strategically, could earn handsomely for you. Advertising through your app could earn some quick bucks for you. Another process is, selling your app through your enterprise app. This is easy as all you have to do is to ask your app development company to develop two - "basic" and "full" version of your app. Release basic version of your app for free download on the app stores and keep promoting the fuller version of your app through it. However, this strategy would work only if your app's basic version is designed to pull large volumes of traffic. For this, it is important to include few very important functions of your business and then reminding users about how paid version of this app would reveal many more similar functions for them. Mobile coupons are another great way of enticing traffic and diverting them towards the main website. You can give them discount coupons and money saving deals that they can redeem during purchasing from your online store.

The author is a senior iPad app developer working with a app development company located in Dallas, Texas. This iphone application development company happens to be one of the oldest in the business today.

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