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Marketing – Know Your Target Audiences

By Expert Author: Jessica Gilbert

The customers in a particular marketplace are made up of different demographics and their choices in products and services vary. A target audience is a specific group of people for which the product or service is made and the marketing message is generally aimed at this set of people.

Target Market and Target Audiences

A marketplace is a collection of people of different demographics that want different products. Target audiences are often formed based on age, gender, incomes, marital status and other factors. A product has a target audience based on a combination of different demographic factors. For example, if the product is makeup, then the target audience will be teenage girls and women. If it is a high end expensive brand, then the target audiences will be further limited to the upper middle class and rich women and girls. The target audience is a key to marketing and understanding the target audiences is very important for a marketer. Marketing consulting firms are often hired by companies to identify the exact target audiences of the product so that the marketing can be targeted to that particular set of target audience within the market place.

It is absolutely essential for marketing to have a clearly defined target audience. Marketing consulting firms have experts that have the experience required in identifying the target audience of the product. The entire marketing strategy is usually based on the identification of the target market. If the target audience is not properly defined then the focus of the marketing strategy may not be accurate which may hurt the sales and success of the product or service. Target audience is defined by understanding the product and the target market through market research.


Marketing the product or service to the target audiences helps increase sales of the product. Nowadays besides mass marketing, there are many direct marketing avenues which are cost effective and reach the exact target audience of the product or service. Internet and the smartphones or mobile phones are both used extensively by marketers to reach the target audiences directly to communicate the message of the product. Mobile marketing firms and online marketing consultants are experts in reaching the target audiences of the products through these new media of communication. Mobile marketing firm’s help clients reach the target audiences through various communication options that are offered by mobile phones and smartphones. This is a focused form of direct marketing that helps marketers communicate the value proposition of the product or service directly to the target audiences. Similarly online marketing consultants give expert advice to client companies and organizations to reach their target audiences through the internet in a cost effective manner. Internet offers many direct marketing avenues that can be used to reach the target audiences.

A clearly defined target audience and an effective strategy to reach that target audience form the basis of a good marketing plan. In marketing, communicating the message of the product or service to the customers that will actually buy the products or services is very important.

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