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Why Should An Ad Server Display Relevant Ads?

By Author: Michael David Wilson
Total Articles: 29

Ad serving is a technology that puts advertisements onto a website or a blog. The reason someone would want to use an ad server is to make money from online advertising. There are many ad servers that will provide webmasters and bloggers with ads to be placed directly alongside the content of their web pages and it also chooses the ads so that they will make the website's owner the most money.


Ad serving is a technology that puts advertisements onto a website or a blog. The reason someone would want to use an ad server is to make money from online advertising. There are many ad servers that will provide webmasters and bloggers with ads to be placed directly alongside the content of their web pages and it also chooses the ads so that they will make the website's owner the most money.


This technology companies should only display advertisements that are suitable to a blog. For example, if your website or blog is about health, well-being and fitness, the ads it will place alongside your content are likely to be for products which relate to the health industry or fitness. It is likely that you will see ads that are promoting services or products such as carrot juice, weights, slimming aids, sports equipment, clothing used in the gym or apps that keep records on your daily run. The ad server will also monitor the performance of different advertising campaigns in order to ensure they are displayed to the correct target audience and they are generating a good return on investment.


An ad server is constantly being updated with new data when a user visits a webpage so that they will see different ads each time they visit your pages. They are being constantly refreshed, recycled and measured by the ad server's algorithms. This means that regular visitors will hopefully click on an ad time and time again, as they will see new and fresh ads each visit. If the ads were not refreshed or updated then regular visitors may only click on the one ad and feel it unnecessary to click on it again. It also helps the webmaster or blogger to monitor the advertising space available and gives statistics and hit counts too. Webmasters can track the ads' performance and how much revenue they are actually generating.


It monitors the amount of impressions and clicks a certain ad has produced and this data will help to target specific visitors with ads that may be more relevant to them. For example, if a visitor was based in London and browse websites about sports, fitness and health content. This visitor is more than likely to see a number of ads about gyms in the London area and how to become members of that gym. If your blog is about iPhone apps and reviews on those applications, the ads would be targeted specifically to show links to some great gaming apps that could be downloaded on an iOS platform. The more relevant the ad, the more likely your visitors will click on it to explore the advertiser's offer in more details.


AdSpeed Adserver is a reliable and powerful ad serving and ad management solution that serves your ads, track impressions, clicks, and report ad statistics in real-time. Driven by the changing needs, Ad manager continues to develop more innovative features and to offer a wide-range of advertising services.

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