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Online Shopping On The Rise

By Author: Sonali Sonali Mukhrjee
Total Articles: 3

Surf, Choose, Click, Pay and doorbell rings and you have it in your hands. You might have got some idea of what the above words are talking about; one of the most trending platforms on the web-Online shopping. Giving a new face to the web, online shopping has risen up to a very good extent in the last 3-5 years. These platforms are building trust with the consumers at a very fast pace. This trust forces the consumers to first visit such websites where they find the best deals and then decide whether to go with the deal or not. Today a consumer first likes to visit some online websites where he can come to know latest offers on movies, shopping, etc. Even if there are great deals on smartphones, consumers take lot of interest in learning the whole product, if it matches their demands regarding that particular handset. Sometimes there are consumers which first visit the local retailer and study everything about their desired product, they research about the product and also if they are satisfied with the features or not. Here, the budget also plays a big role in selecting the right type of product that matches the demand of the consumer. They then visit the online stores and try to compare the price, where they find that the online prices are far low than that in the retail stores. Well eventually they end up buying from the online stores. The other irony on these websites is sometimes consumer finds better deals when they try to compare it with other online websites.


Consumers mind always wanders around their wants and the means to satisfy them. Online shopping has given the comfort to the consumers to choose the product of their choice without budget and variety constraints. Yes, if we talk about variety, then you must surf the online website once to know the exact brands who deal among the consumers demands. When you find something good with a brand with high price, you will definitely have an alternative with a low price with similar quality features. This means that the means to satisfy the wants are getting wider than that which one saw years ago before the invention of the concept of E commerce. Consumer surf for smartphone offers, shoes offers, perfume offers, etc. With the facilities offered by the Web and the diversity of products available on it, consumers of India have emerged as the third biggest credit card users globally for online purchasing, after Turkey and Ireland.


Online shopping platforms are not only famous for range of products and offers in shoes and bags to choose from but also these platforms also offer various coupons which can be redeemed at famous places. Coupons can be offered for restaurants deals, salons discounts, and popular clothing store discounts etc. The survey reveals more than 85 per cent of internet users in the world are purchasing goods or services online, with credit cards as the most used method of payment. With the number of users growing at such a pace, it shows a clear picture that online shopping has brought a revolution in the whole shopping perception. Just like any service there are some disadvantages that one faces. Online shopping is certainly in one of the best things but it lacks one main aspect which every consumer wants to have. It’s the touch and feel of the product one likes to experience before buying it. As mentioned above there are consumer which first like to study about the product in the retail stores and then buy it online, there are some products online which are not seen in the stores but only online. For example the shoes, bags, and household items like doormat, a mouse pad, etc. these kind of commodities and the variety is hardly seen in the markets and the biggest irony in this is that the consumers trust the websites when it comes to quality, the question is how, how does on trust the product’s quality without touching it. Well, another question arises who will answer this question. Well nobody cares. Such products are sold at really low costs, so, even if the quality of the product is something like one can manage, the consumer even feels satisfied that they got such a thing in that budget. When we talk about hypermarkets, consumer when they visit it they end up buying other products also which they did not plan to buy it. Similar sort of consumer behavior is observed in the case of online shopping, consumers buy such products which are not necessary but since they are cheap and nice they feel like buying it.


Author Bio:


For the past 3 years I have been writing informative and high quality articles on online shopping & deals. In the above article have covered topics such as deals on smartphones, perfume offers and restaurants deals.

Total Views: 75Word Count: 821See All articles From Author

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