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Retailer's Cigar Tip: Reach Out To Your Customers
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Maybe the most important aspects of any successful business is keeping in touch with your existing customers. Your existing customers are your best source of money due to the fact they already believe in you. Your own job is just to remind them that you exist and you are their favorite put to buy premium cigars!
Don't believe you as to simply how important it is to constantly reach out to your own customer base? Well here are some fascinating statistics that will make you a believer:
The probability of selling to an existing customer is 60 - 70%. The probability of marketing to a new prospect is 5-20% - Advertising Metrics.
A 2% increase in customer retention has the exact same effect as decreasing costs by 10% - Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.
It costs 6-7 times more to get a new customer than retain an existing one - Bain & Business.
Typical retail spending for new customers is on average $24.50, compared to $52.50 for repeat customers - McKinsey.
So get began today. There are many ways to reach out to your customers. Begin creating a list and you will be surprised as to just how many you can come up with. Here are a couple of our suggestions to get your premium cigar cigarette smoking customers back as well as again - spending more and more...
Start a great email list. You will talk more about this in an upcoming blog post but this a huge one! You personally use Mailchimp and you love it. And it's free for the first 2,000 members thus you have no cost to get up as well as running till you're already successful.
Advertise inside your store. Create posters to hang around the store advertising that you carry cigars. We will even help! Simply e-mail you your logo and anything certain you'd such as it to say about your new selection of premium cigars as well as we'll create a cool poster for you and e-mail it to you. You can have them printed for 99 cents each at Office Max or a synonymous competitor. Just print them at 11 x 17" for the greatest costs.
Use that exact same poster image and start promoting on your social media outlets. But don't just do it yourself, ask your own employees to share all of your posts on their own pages too. Do this consistently for 4 weeks and watch just what happens!
Create a punch card or perhaps any kind of type of loyalty system you want. This will encourage existing customers to return time and again.
If you're a liquor store, create shelf talkers that cigars naturally pair well with. You can help with this too! But basically a simple little shelf talker that tells your own customers that darker cigars will work great with some of the bourbons and Single Malts as well as a couple of your lighter cigars work great with Irish Whiskeys as well as Ports, etc.
If the business has a menu we are going to gladly create a cigar menu for you. Ensure your own customers see this menu regularly!
Contact you today for your wholesale cigar needs at MDC Wholesale Cigars as well as allow you help you develop your own business!
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