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How To Decide The Right People To Outsource Social Media Marketing?
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To make your job easier, I am giving a list of pointers to be considered while selecting an agency.
See their website, their blog and their social media pages and observe whether they have described themselves creatively or in a boring manner. If they are creative, they will show the same creativity while managing your social media pages.
The agencies who do not have Social presence for their own brand, cannot justify the good work for your brand too.
2. Response time:
Send them a mail, showing interest in hiring their services. See how long they take to respond to it. If they are a good agency, they should respond within few hours. The time they take to respond to you is the time they will take to respond to your fans who contact you on your social media channels. And same will be the response time during your regular communication during on-going job.
3. Social awareness:
The real experts of media service providers know that the first act of any social media campaign should be to engage with consumers. From there, a good agency can help you generate leads for your company. You should not fall for companies that promise to get you millions of LIKES or followers within a week or 2-3 days.
From my experience, there are a lot of black hat techniques being followed in the industry. Better discuss and understand the approach.
See what type of talent the agency has. Apart from social media marketers, if it also has blog writers, business consultants, web developers, public relations specialists, graphic designers, and other staff members that can work together as a team to contribute something positive to your brand.
5. Portfolio and Past Experience
The past work portfolio and case studies can give you a fair idea about the work quality and effectiveness. As a client, you can demand for such work. Your decision can become easier if the agency has already worked with similar clients as your business segment.
But if you are not old to social media or ready to commence on a broader social media outsourcing strategy can bring things up and running swiftly.
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