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Generate Bad Credit Auto Leads Via Social Media
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Social media is no longer used just for personal reasons; businesses across the world are opening accounts on different popular social media sites to enhance their networking skills and strengthen customer relationships, brand value, and to reach out to their existing and new customers. Just like every industry, the automotive industry should not lag behind in terms of social media usage. According to Mashable, “44% of automotive consumers conduct research on forums.” Apart from giving snazzy TV ads and newspaper adverts, social media is the place to invest your valuable time and money.
Those auto dealers who are not yet present on Facebook, Twitter or Pinterest, they should immediately create a social media profile page to engage in conversations, share information, and gradually generate bad credit auto leads for an increased ROI.
Market research firm Chadwick Martin Bailey and iModerate Research Technologies have conducted a survey to find out the influence of social media on consumer purchasing pattern. The survey result revealed 60% Facebook fans and 79% Twitter followers more likely recommend brands after becoming a fan or follower of the same sites. Besides, 51% of Facebook fans and 67% of Twitter followers more likely buy products from companies which they follow on Facebook or Twitter.
Best Ways to Generate Bad Credit Auto Leads via Social Media Sites:
Start a Dialogue
Try to converse with your page visitors through interactive posts, infographics, or videos. Listen to what the social media users are saying about a particular post of yours. Depending on their interest in a specific information or topic, try to write more posts covering the same topic to keep alive the interest of the visitors. In between general conversations, talk about your automotive business and how it can benefit the people at large. Try to project yourself as an expert to build trust with your community.
Don't Sound Over-Promotional
Try to share genuinely interesting and sensitive information about cars, auto insurance, and on such other automotive related topics. Every post of yours should add a value to enhance the level of engagement and win the confidence of the people. A content that is promotional will not likely develop an interest leading to almost zero generation of automotive dealership lead.
Talk About Your Business
Just like sounding over-promotional is bad, not talking about your company and the incentives you provide to your customers is not what you should practice either. It is very important to highlight your company USPs for example the type of discounts or rates you provide to an auto buyer. To attract maximum bad credit auto leads you should write about the competitive rate of interest you provide to people with a bad credit score.
Continuously Communicate with Your Customers
Without wasting any time, you should instantly respond to any customer queries on your social media profile page. If they message you on FB or tweet you questions, try to fast answer them to retain those customers. People who have shown an interest in your company is keen to do a business with you; you should therefore not let this opportunity go from your hands.
Benefits of embracing social media:
1. Real-time communication with the automotive leads
2. Quick distribution of news and relevant company/market information
3. A great platform to handle customer-service issues
4. Developing a brand identity
5. Online reputation management to reach out to the global customer base
6. Collect feedback from the customers and create polls to retain car leads
Aaron Ward has spent over 15 years in the auto lead generation business. He has got an extensive knowledge about Bad Credit Auto Leads. In this article, he has tried to share with the readers information regarding how to use social media to generate maximum Automotive dealership lead.
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