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Pay-per-click Internet Marketing For Realtors - A Special Twist To Save You A Boat Load Of Money
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Pay-per-click web marketing! Pay-per-click web marketing is easy but it's not.
You probably currently know about pay-per-click online marketing however in case you don't, consider when you do a search on Google. You'll key in the expression (keyword) you're looking for and a list of website results will show up in the middle of the page. My information is put together from Ongoing.
However you'll likewise see 2-3 highlighted outcomes at the top of the results plus a list of different looking results running down the right side of the page.
The outcomes that appear in the middle are called "natural results" from SEO (search engine optimization). The remainder of the outcomes are pay-per-click online marketing advertisements, which is exactly what we're focusing on today.
Exactly what site marketers, like yourself, will do is set up a Google AdWords account (or Yahoo, or MSN or other online search engine that permits pay-per-click web marketing advertisements) and write up a couple of short ads, which will seem like I discussed above.
The website marketer will then select some "keywords" that they think prospects would search with if they were looking for a site like theirs. If someone who browses with those keywords in fact clicks on their advertisement and goes to their internet site, they will set the price they're prepared to pay Google or Yahoo or MSN.
Exactly how much you are prepared to pay for each click will determine how high up you are on the search outcomes. Quote too low and your ad will never appear.
After you pick some keywords and set your bid amounts, the pay-per-click system you're using will tell you where you're ranking in the results. This way, if you're ranking 20th or not even ranking at all, you know you need to increase your bid price if you want to appear higher in the outcomes.
The nice thing about many pay-per-click internet advertising accounts is they let you set a daily spending limit. This way, you can set the cost you're willing to pay for each keyword as well as the total amount you're willing to spend each day.
If you reach your restriction half means with the day, your advertisement will basically stop showing until the following day and your everyday spending plan starts all over once more. This keeps your financials under control.
One of the keys to a successful pay-per-click web marketing project is choosing enough keywords. You do not usually desire to contend with various other advertisers for the "mainstream" keywords like "Seattle genuine estate".
So one solution is to use a good "Keyword Research Tool". Google has one of their own, which is great to use. The problem with Google's keyword tool is that it won't give you many "long tail keywords", which are keywords with about 4 or more words in the phrase.
Rather of "Seattle real estate", you might bid on the long tail keyword, "Ballard real estate condominiums for sale". It's more obscure and therefore, less competitive.
Of course, at the same time, that specific keyword won't get as many searches as "Seattle realty". However if you have hundreds of these long tail keywords that you're bidding on, the volume will add up and your budget plan will thank you for it!
Other solid ones would be Traffic Travis and the famous WordTracker Keyword Tool.
Another area of pay-per-click internet marketing you'll want to focus on is the ad that you write. They're typically pretty short, in terms of the space the pay-per-click company gives you, so you need to make the most of it.
Headlines are the big key! Make sure you're writing eye-catching headlines that people want to click on which are relevant to your site or blog.
The beauty of writing these ads is that you can write several and test them against one another. Google, for example, will create a test for you and display your ads evenly to see which ones are performing best.
You'll want to stick with your ads that have the highest click-through-rate (number of people clicking your ad vs. the number of times your ad appears) and stop the ads that are performing poorly.
Yahoo and google have actually put together some great tutorials for their pay-per-click programs, which I recommend checking out. It'll make the whole process very clear for you.
If you have the cash however don't have the time, you can have a business manage your entire pay-per-click campaign for you. They'll set it up, gather all the keywords, select the bid amounts based on your spending plan, and so on.
WordStream is the company I mentioned earlier that has the free keyword research tool. They also have search engine optimization and pay-per-click services. Check them out, if that's what you're looking for.
In the end, pay-per-click is simple in that you write some ads, set the price you're willing to pay and start seeing traffic hitting your site, sometimes in a matter of minutes.
In some ways it's not so basic since you require to pick a big number of strong "keywords" that people will search for in order for your ad to pull up. That process can be laborious and time consuming but it's not as bad as weeding the garden in your backyard.
Because you can pay as low as a nickel per click, pay-per-click is economical. It can get expensive if there are a lot of various other marketers competing for the exact same keywords you are.
If that's the case and you're trying to get in the top position in the results, you could end up paying through the nose. Some keywords cost $14 PER CLICK just to get on the first page of the search results! Go with long tail keywords and watch your pennies. Again, WordStream's Keyword Research Device will help you do this.
Due to the fact that you can set up your account and start seeing traffic to your website in minutes, pay-per-click is very effective. It's not so reliable, though, if you've picked poor keywords or keywords that aren't appropriate to your internet site or blog site. Due to the fact that you won't get billed for any individual clicking on your ad however not so great since you also will not get any traffic, it's OKAY.
You can target customers by age, education, geographic place, language, keywords they have in their Facebook account, etc. Google and Yahoo allow you to do a few of this too but Facebook let's you go further.
Facebook also has a different sort of audience. It's all about being social with your buddies so individuals aren't exactly searching for a certain topic, as they would with Google or Yahoo. That is probably one of the reasons the "click-through-rate" (CTR) with Facebook is quite a bit lower than Google.
But even with a lower CTR, you'll still get a LOT OF "impressions" (having your advertisement reveal up on an individual's Facebook homepage so they see it). If absolutely nothing else, it's wonderful branding for you. Repetition is a HUGE part of any marketing weapon.
By doing this, even if someone doesn't click on your ad the first time, they're likely to see it again and click or at least have your name/logo in their head. And remember, you can target your audience down to geographic location so branding really comes into play here.
Similar to Google and Yahoo, you can usually find promo codes on the web for a "$50 credit" to start your Facebook pay-per-click campaign with. Just do a Google search for it. It's free money, take it.
Bottom line, pay-per-click is awesome! Like any other marketing weapon, there are pros and cons. It has the potential to send rivers of visitors to your site. You need to discover how to use it properly or else you'll flush a ton of cash down the toilet.
It's not that hard, you just need to take the time to learn and play with it. And frankly, the time you spend learning pay-per-click advertising will pay you back a million times over (ideally actually!).
One of the mains to a successful pay-per-click internet advertising project is picking enough keywords. The problem with Google's keyword tool is that it won't offer you numerous "long tail keywords", which are keywords with about 4 or more words in the expression.
They'll set it up, gather all the keywords, pick the bid amounts based on your budget, etc
Some keywords cost $14 PER CLICK just to get on the first page of the search results! It's not so effective, though, if you've selected bad keywords or keywords that aren't pertinent to your website or blog site. To learn extra info check out seo search engine optimization.
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