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Choosing The Right Seo Company For Your Business In South AfricaBy Expert Author: J’s Business Solution
Global knowledge base Wikipedia defines Search Engine Optimization as “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results”. Simply put, it is a process of bringing your website on top rankings in search engine results.
Most of the organizations do not have an in-house team dedicated for Search Engine Optimization.
Hence, they hire an SEO agency to do the job for them. As SEO may have adverse effect on search engine rankings, one must choose the SEO agency very carefully. Considering following factors may help organizations taking the right decision.
1.It is not possible to guarantee #1 ranking on Google or any other genuine search engine. Many companies claim that they have a special relationship with Google and they would submit your site in a way that it is given priority by Google. There is no such way. The only way to
submit your URL is through our Add URL page or by submitting a Sitemap. Companies also claim that they follow a specific practices that
2.Make sure that you understand SEO agency’s roadmap for the process thoroughly. An SEO company follows
a great deal of process to optimize your website. This includes on page (on your website) as well as off page (submitting your data on other websites). For this to be possible, it is required that the SEO company makes changes on your site using FTP or any other way. Also, it will submit data related to your company on various
blogging, article, PR sites. As the owner of the business, it is your responsibility to make sure that all the changes done on the website and data submitted is relevant. Ask for a periodic report. Study each and every activity. If something is not clear, ask.
3.Choose wisely - . When you decide to hire an SEO company, you should do a good background check about the company. It is important to know other clients and see their previous work. Try to find out how the rankings are coming for other keywords
4.Be sure what you are buying Many companies will show you the features of SEO
and end up doing paid advertisements such as Pay Per Click or Pay Per Impression format. Remember that these two are very different services. Advertised results will last only till you are paying the company. The moment your budget is over, you will stop appearing on
search results. Contrary to this, a nicely done SEO job keeps your website on higher ranking for a longer period of time. Results appear on search engines even when you are not associated with your SEO agency.
Just know that an informed decision is always a better and less risky decision.
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