123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Internet-Marketing >> View Article

How To Market Your Mobile Application?

By Author: Anil Kumar T
Total Articles: 11

As the world watches the continued popularity of smart phones and tablets, so also we watch the growth and intensification of mobile apps. More than 600,000 mobile apps disappear in the market, and by disappear we mean they have not been updated and is left to fade out. It is becoming increasingly challenging for one app to outdo another app in this challenging market.
When there are more than a million apps in the market, how do you create attention around your app? How do you get your application to go viral with people appreciating your hard work? You need to spread the word on your app, how do you do it? We will tell you how. Follow the steps mentioned below religiously.
1. Thorough research on the market
Keeping your aim, which is to create a buzz around your developed app, in focus remember to do a thorough research on the market. Study your competitors well and make notes on the success and failures regarding their position in the market. An extensive analysis on your competitors will help you in deciding what to do and what not to do in order to highlight your own.
2. Have a detailed strategy planned
I think we all know that nothing ever works without proper planning and execution. Therefore it is necessary that you go about marketing your app systematically. Always ask yourself these questions!
• Would I buy the app if it was sold to me?
• How will I strategies the sales pitch?
• If the market is saturated with the same concept, why not try a fusion of things and do the exact opposite of what the leader in the market is doing?
• Prepare for a press release with the media. Make sure the press release is keyword heavy to improve the search engine visibility
• Build a website for your app because that is where your potential customers will go to for more information on the app
• To reach the top of the app store and to remain there you need to create a buzz on social media platforms in order to engage customers and attract downloads.
• Be ACTIVE on Twitter. It is one platform that can help you grab the highest attention
3. SEO or ASO
Achieve top app store rankings with App Store Optimization (ASO), the key component to online success when combined with Search Engine Optimization (SEO). It is estimated that 60% of apps are searched organically and downloaded from the app stores. Therefore crucial importance should be given to app store description. Here are some tips to get started with ASO:
• Identify the strong keywords that consumers are searching for
• Optimize the title, description, and keywords for your app
• Make sure you create high quality images and screenshots labeled with strong keywords
• Utilize keywords that are not used in your app title
• Keep descriptions brief. Use bullet points and short sentences to keep the reader engaged.
To conclude, there is no strategy that can guarantee a surefire step to success, but having said that if you follow the above mentioned steps it will surely make it easier for your mobile marketing efforts.

Total Views: 72Word Count: 522See All articles From Author

Internet Marketing Articles

1. 5 Steps To Writing Shareable Social Media Content
Author: Kevin Nelson

2. Tips To Be Known Among The Top Seo Experts Round The Globe 
Author: vijay kulkarni

3. How To Start Practicing As An Seo Consultant In India ?
Author: krutika sharma

4. Reliable Experts For Web Development Services
Author: johncena

5. The Thing To Consider Before Opting For Mobile Ad Monetization.
Author: Sameez

6. Digital Influencer Agency | Influencer Marketing Agency | Aym Media
Author: AYM Media

7. What Is E-mail Marketing? Procedure To Perform E-marketing?
Author: cws

8. Your Construction Start-up Lacking Visibility? Try Online Directories
Author: Rick Greoneveld

9. How Anyone Drive Visitors To Your Article?
Author: Andrew Mccann

10. Top Media Production Companies – Producing High Quality Atlanta Meeting Videos!
Author: William Brown

11. Check Out For Professional Services That Fix Wordpress Hack Once And For All
Author: johncamny

12. Today's Online Marketing Systems That Make You Shine
Author: jasonvarek

13. Simple Guide And Personalization Search Engine With A Recommendation
Author: Indraneel Mukherjee

14. Can You Get The Essential Items At The Security Shop?
Author: Indraneel Mukherjee

15. Hack Snapchat |no 1 Snapchat Hacking Tool
Author: hiskahisab

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: