ALL >> Marketing >> View Article
The Opulent Look And Grand Feel Of The Banarasi Saree
Total Articles: 266
The Banarasi saree is from Benares or Varanasi. Known for its gold and silver brocade or zari work, it is generally accompanied by rich embroidery, intricate designs and engravings. Designs from the Mughal period are mainly the base for these engravings, such as floral intertwining, motifs of leaves on the borders and the body. Kimkhab, potthan, betta and amru are some of the famous brocades woven on banarasi saris.
Other distinctive features are heavy gold work, intricate weaving, detailing work, metallic effects which contribute to the richness and grandeur of the saree. In the proccess, they also make the fabric slightly heavy.
The finery and trappings of the Banarasi Saree are reason enough for it to figure in any Indian wedding. As Bridal attire, it provides an extremely rich look and feel for the occasion. Based on design the Banarasi sari has been classified as Pure Silk, Organza, Georgette and Shattir. Again based on cut methods they are classified differently.
Beautiful combinations for Banarasi Sarees have evolved and are suitable for different ocasions.
Designer banarasi pure silk sarees richly woven with intricate beautiful zari brocades, jamdhani work, floral and foliage motifs are much loved by bollywood celebrities and are a ‘hit’ for Indian weddings.
Banarasi sari having border decorated with kundans, pearls, beads and sequins is extremely stylish. With Jhallar work enhancing the beauty of the sari further it is a grand affair for festivals and important social occasions.
An Indian designer pure Banarasi brocade saree having ‘jal’ (net) at the borders, rich embroidery on the net and with an elegant pallu is very charming, and most apt for weddings, functions and suited as bridal attire.
An exclusively hand crafted design on banarasi patola cotton saree makes it uniquely stylish and a good choice for college parties and traditional festivals.
The Banarasi supernet sari embellished with zari embroidery and stones, gives the wearer a sensuous look. It is appropriate to wear on occasions like marriage anniversary or special invites.
Other trendy eye-catchers have innovative blends of tussar silk and jute fabrics. Brilliant colour combinations and contrast borders with designer pallus have been experimented with viscose art silk, with jamdhani style woven buttis and banarasi patchwork for enhanced appeal.
The weaving could take anywhere up to a month or even several, based on the designs and trappings chosen for the Banarasi Saree. Methods are being adopted to extract natural colours from plants, flowers and fruits to address environmental concerns, but still much needs to be done.
An estimated population of over 10 lakhs is associated with the Banarasi Silk Saree industry from Banaras and its surrounding areas such as Gorakhpur, Bhadohi, Jaunpur.
Over a period of time, the industry has suffered on account of mechanized loom productions claiming the label of Banarasi Sari, on account of their being located in Banaras and nearby areas. The Geographical Indication (GI) rights for Banaras brocades and sarees awarded in 2009 to six districts of Varanasi, Mirzapur, Chandauli, Bhadohi, Jaunpur and Azamgarh districts, gave legal rights to the traditional weavers of these areas and a trade boost to this traditional weave to see better days.
GI is an intellectual property right, which identifies a good as originating in a certain region where a given quality, reputation or other characteristic of the product is essentially attributable to its geographical origin.
This means that no sari or brocade made outside these six identified districts of Uttar Pradesh, can be legally sold under the name of Banaras sari and brocade
The Banarasi Saree with its wide-ranging and far-reaching combinations, in a fusion of traditional and trending seamlessly ‘woven’ together, continues to remain the much sought after fabric that it always has been.
Marketing Articles1. Global Automotive Tubeless Tire Market Growth
2. Manufacturing And Different Type Of Service Provider In Aurangabad -shree Ganesh Lamination
3. Brochure’s Impact As A Marketing Tool
Author: simplified social media optimization
4. 10 Things You Didn't Know About Tarot Cards
5. Microsoft Manual Of Style And Support
6. Dos And Don’ts For An Effective Social Media Marketing Strategy
Author: Kim Barrett
7. Important Information Of Pallet Shelving System
Author: Abazar Shelving
8. Why Video Marketing Is A Clever Idea?
Author: Amit Thaker
9. Digital Agency In Melbourne Is The Beating Heart Of Modern Day Businesses
Author: Concept Marketing
10. The Digital Marketing That Helps To Transform Business
Author: Srivyom Solutions
11. Social Media Marketing - A Valuable Method To Improve Brand Personality
Author: Srivyom Solutions
12. Digital Marketing Strategies Businesses Should Adapt In 2018
Author: Vipin Nirwal
13. Tips To How To Choose The Best Coffee Machines Suppliers
Author: WAHAT AL DHAFRAH
14. Global Industrial Protective Footwear Market Size And Share
Author: Shivani Singh
15. Benefits Of Using The Adhesives Tapes In Terms Of Safety