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Four Striking Changes In Coating Market In 2013
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It’s at the end of 2013, in the past year, China coating market is in volatile situation. With the market competition being fierce and the shrink of profit, situation of small and medium-sized enterprises become more and more difficult. Recollection 2013, there are four respects worthwhile to be noticed:
1. Light-profit of coating market is coming
China coating market has become 2 extremes. Big bands expand their territories by “open big and many shops”, while small companies take up the cake by light-profit. Nevertheless, no matter how celebrated the companies are, they are facing with the same dilemma with small size companies: sharp competition, high cost, “cunning” consumers. Numerous butchers are running after a deer, so light-profit of coating market is coming.
2. Survival of the fittest, frequently “fro and to”
Because of relatively low threshold, many new brands coating take up to test the market, which in order to absorb some oil. However, in recent years, the cost of coating being higher and higher makes many stable factories panic. Under the pressure of decreasing sales, many choose to leave.
3. Monotonous marketing strategy, no innovation
Several years ago, success of LIBANG’s ads gets many blind followers. At that time, coating ads in every kind of media boosted. After the failure of imitation, coating enterprises replace it with distinct activities. Later, “dink coating”, “body painted” and some other attractive marketing ways gathered. But time flies, those brands disappeared gradually.
4. Local brands rise
Under the bustling coating market, local brands are rising on the quiet. Some medium-sized enterprises struggling for several years and knowing the laws in this market have become mature in research and developing. Meanwhile, local factories are supported by government and possess some priorities, thus their ability in this market can never be neglected. It’s more far-reaching that the rising of China local brands.
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