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Being Your Own Boss With Help From Franchise Business Owners Like Chris GregorisBy Expert Author: Emily Parsons
When people share their intention of starting a business at a gathering, many listeners attribute that dream to a great desire for independence and freedom. The desire for a working environment free of set working hours and demanding bosses is definitely something that resonates with a lot of people. However, what some aspiring business owners may not anticipate is that the new-found freedom comes with a price too.
If you have plans of owning a business soon, brace yourself for some challenges along the way. Keep in mind, though, that the rewards you are bound to receive when you find success make all those hurdles worth experiencing. One of the first things you need to iron out is whether to start a business from scratch or purchase a franchise from successful franchise business owners like Yo Fresh Yogurt’s Chris Gregoris.
Starting a business from scratch involves a lot of work. You have to conceptualize an idea for a product that will be a hit with consumers, or put your own twist on a product that is already popular, like cupcakes and frozen desserts. If you don't have a knack for creating new products, or don't have a great creative team working with you, you'll likely end up blank.
If you do manage to come up with an innovative product, your next step would be to launch a marketing campaign that's strong enough to get the attention of consumers. This means you need to have the money to invest on advertising campaigns; from traditional advertising methods like newspaper ad placements to online strategies like Search Engine Optimization or SEO. Basically, the entire process is akin to solving a jigsaw puzzle with thousands of pieces, not knowing where each piece should go.
If you choose to buy a franchise from established entrepreneurs like Chris Gregoris, the puzzle would have already been pieced together for you, and is on full display. You don't need to figure out how to market your product because it already has already brand recognition. You do need, however, to channel your inner entrepreneur to ensure that the puzzle stays in place.
Being your own boss does have the perks of freedom and independence. However, you first need to weigh which between a startup business and a franchise business is good for you. For more information, visit articles.washingtonpost.com/2013-02-24/business/37276258_1_entrepreneurs-and-mentors-entrepreneurship-expert-start-ups.
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