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A Short Guide On Email Marketing For Newbies

By Expert Author: Dori Hileman

Since the only legal way to send commercial emails is through permission-based processes, it becomes important to have clarity with the situation. No doubt you have seen very many optin boxes offering their various freebie in exchange for some contact information. After the laws passed outline what is allowable from a legal standpoint, many IM marketers just defaulted to the safest option. However, many have tested all that is possible and found that nobody likes jumping through a lot of hoops just to get on a list. As always, do your due diligence and verify all you read and conduct your own testing.

If you plan to stop something and make sure it does not happen again, you must first know what is causing the problem. So let's consider a phenomenon that applies to all email list marketers: the hard and soft bounce. Once you start building your email list, you will experience the hard bounce. This is when your email comes back to you, undelivered. There is always a chance that something long term is changed. Or, the person gave you a fake email address. This will cause a hard bounce to occur. On the other hand, if a person's inbox is full and can no longer accept new arrivals, then that is the soft bounce. This is not permanent. If you have a Google Gmail account, then you have received emails that have ended up in your spam folder.

These emails were not spam. As a matter of fact, you might have actually asked for many of them. Spam filter software never seems to work at a 100% level of success. When this situation occurs, this is known as a false positive. This is because the spam filter was wired for email that was not spam. As a matter of fact, this is an everyday occurrence. If you fail to get an email, then check your spam filter folder. It is for this fact that you have to check your emails with your spam filter. In addition, make sure that the people on your list white list you.

This is a term that you will not have to see a lot of times. But, is is considered a part of email marketing, so you should know all about it. A house list is any email list that is developed by the person who developed it. This list is generated according to certain permissions, unless the person developing the list is a spammer. Then, that would be known as the spammer's house list. So, the term would still apply. So, get busy producing a house list for yourself. What we have discussed in this article pertaining to important factors for email marketing are vital for you to know. If you are new to marketing on the web, or want to be an email marketer, then you should learn about these concepts and practices. Gaining as much knowledge and information as you can will make you a more informed business person.
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