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Why Doctors Should Have A Website?

By Author: Leonel Schultz
Total Articles: 147

A lot of doctors feel it's unethical for doctors to have a website because they feel it is a form of advertising. They feel that a website is a cheap gimmick, and respectable doctors do not need to stoop to such low levels in order to solicit patients - after all, there is a difference between doctors who are professionals and stores, which are out to sell their goods! They feel it is below their dignity to put up a website; and will actually look down upon other doctors who have an online presence.
My take on this is the complete opposite. I believe doctors and medical staff who do not have a website are in fact being unethical. The word “doctor” is derived from the Latin word “docere”. which translates to “to teach“. One of the responsibilities of the doctor is to teach their patients how to take care of their health. Doctors can reveal their capability and how a disease can be treated easily and conveniently.
A website can save the office staff time by providing information to patients and answering routine questions that would otherwise have to be answered over the phone. When your practice closes for the day, your website continues to work by providing support, clinic details and critical information needed by patients, referring doctors and potential clients.
In this electronic age many patients research their symptoms online before visiting their health professional. By providing reliable information on your website regarding conditions and treatment options, you can help educate patients and guide them to accurate sources of medical information and trustworthy support organizations. This in turn can save you time and improve physician-patient interaction.
Benefits of having a presence on the World Wide Web:
§ 24/7 customer service: A patient is a customer for the clinic, bearing that in mind any business that provides good customer service leaves a good impression. A website can give directions to your clinic, communicate clinic timings, and take down appointments 24/7. That's a very efficient and productive secretary at a fraction of the cost per year!
§ Flexibility: The website is a flexible medium as compared to print. You can update any changes to the address, timings, availability within hours on the website. The key point is; how upto date is your information in the public domain for patients to see? Very and very quickly with a website!
§ Reaching new ears: A website lets you reach new frontiers. It allows fellow doctors, researchers, pharma companies, overseas patients and referrals to interact with you with ease and comfortably. Even your staff can make use of the website to chart leaves or provide information which cannot be communicated effectively over the phone. It is an excellent networking tool.
§ Medium of communication: New concepts like Blogs, RSS feeds, video and image capabilities allow you to share the latest news and developments at your clinic or in your area of medicine with your network of patients and doctors. This "one to many" medium is ideal to boast about new procedures or equipment being used at your clinic or one rare case that was solved by you.


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