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Best Search Engine Optimization Techniques

By Expert Author: Grady Hooper

When attempting to use SEO on your site to increase traffic, make sure your site is coded well. Messy coding makes it difficult for spiders to index your site. When your website contains a lot of Flash content with no text to describe it, search engines won't see it at all.

Help search engines find you easily and you will rise in the ranks. Search engines are constantly crawling your site, going through all of your content looking for related terms that tell them what your site is about, and you can make it easier for them to do so. To help the spiders understand the hierarchy of your website's pages, craft a site map highlighting the most important factors of your site.

It is important to use anchor text correctly with any internal links on your site. If you use generic text like "click here" for your links, search engines might think your site is about clicking here, rather than cat food. In order for spiders to notice your site, relevant keywords should be incorporated into anchor text.

The domain name that you choose should be easy for your customers to recall, and closely related to the type of merchandise that you offer. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube.

Look for a quality education site or non-profit organization, and ask if they will link with your content. If you are linked to a valid business, search engines will take this into consideration when ranking your site. Use quality content to encourage these reliable, reputable sources to want to feature a link to your site on their own. Make your content worthy of attention from these organizations.

Use good, descriptive text for your site's title tag so search engines can figure out the relevance of your site's content, and display your site in lots of search results. Search engines only display 60 characters, so keep it short. Words past the 60-character point also tend to matter less to search engines.

Writing quality meta tags on every single page of your site can help you find search engine optimization success. Doing this will help your rank with search engines because they will use the tags to see and show what your website is about. Your meta tags should be useful and true. This can attract more readers to your website, even if your site wasn't at the top of the search results.

Product feeds are an excellent tool for boosting traffic, increasing your online presence, and expanding your customer base. This is where you are going to be able to provide important selling points about your products. The best places to submit are shopper comparison sites and the major search engines. Your customers will also be able to use their feed readers to subscribe.

SEO is how you can get more people to your site. Many business are unaware of this fact.

Boost your SEO power by incorporating keywords and phrases in HTML title tags. Search engines look at the words that are in the title tag with more emphasis than any other content on your page. Use the strongest keyword for the best results, and drive more traffic to your site!

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