ALL >> Business >> View Article
Holiday Jerks, Clerks, Retail Pros And The 35% Difference
Total Articles: 5
There will be three types of specialty store employees working this Black Friday weekend. The first type is the jerk. The
second type of specialty store employee is the clerk who facilitates the customer’s transaction. The third type is the retail pro
who will deliver an amazing customer experience to each and every customer this weekend. Here are three other major
differences between the holiday jerk, clerk and retail pro.
There will be three types of specialty store employees working this Black Friday weekend.
The first type is the jerk. They hate working retail, so of course they’ll be extra miserable this weekend. I know you’re not a
jerk because jerks don’t take the time to read this article.
The second type of specialty store employee is the clerk who facilitates the customer’s transaction. They’ll make sure
customers find what they need or want, and will get them rung up and out the door. Clerks are nice people, but they miss a lot
The third type is the retail pro who will deliver an amazing customer experience to each and every customer this weekend. It
will be fun and rewarding for both the customer and for the pro. Retail pros create many additional opportunities.
The biggest difference between the clerk and the retail pro is a 35% or more swing in sales. That’s right; it can be that much of
a difference. I know, because I see it with my consulting clients.
Here are three other major differences between the holiday jerk, clerk and retail pro:
1. First impressions
A jerk will ignore customers, hoping they go away. Most will.
A clerk will say, "How may I help you?" to virtually every customer who walks in the door.
A retail pro will warmly welcome each customer into the store. The pro knows that asking a question that leads to the answer,
“Just looking” is an impediment to delivering a great experience and making a sale.
2. Helping the customer
A jerk will point the customer to what they’re looking for.
A clerk will find out what the customer is looking for and take him/her to it.
A retail pro will always focus on the customer's shopping list, not the single item he/she is looking for. Retail pros sell more by
focusing on who, not what. They will also give the customer an opportunity to buy something for her/himself.
A jerk never bothers to add-on. That takes too much time and effort.
A clerk might suggest one additional item after asking, “Will that be it?”
A retail pro, like the jerk, doesn’t bother to add-on, either. That’s because the retail pro SELLs ON. The retail pro never asks,
“Will that be it” because she knows that question stops the sale. The retail pro keeps showing products and delivering a
fabulous experience until the customer says that will be it.
4. Final results
Stores staffed with jerks will have a pretty tough weekend. Of course it won’t be the jerk’s fault. It never is.
Stores with clerks will work extremely hard to get close to last year’s numbers, and maybe even exceed it.
Stores with retail pros will more than likely blow past last year’s sales and this year’s goal. They’ll prove that people still enjoy
shopping in stores where the staff cares and the experience is different.
So let me ask, will you be a retail pro this weekend? Follow the above suggestions and you’ll see the results. Who knows,
maybe 35% or more!
Dynamic Experiences Group, LLC, a customer experience and retail consulting company, helps retailers of all sizes to improve their customer experience and increase their sales and profits. We offer services in retail advice. We assess the current approach of your business and then recommend a solution based upon your organizational needs and opportunities. Visit: http://www.dynamicexperiencesgroup.com
Business Articles1. Title Loan: Well Option To Get Cash ?
2. New York Customs Importer Security Filing
3. Hydraulic Pipe Repairs Atlanta Carried Out By Experts In The Industry
4. Hiring A Planner For Your Beach Wedding
Author: Steve Hardin
5. Stag Weekends In Riga
6. Real Time Forex Signals – 3 Ways To Benefit From Them
Author: Marianne Edward
7. Forex Signal Provider – How Do They Assist The Traders?
Author: Marianne Edward
8. Flight Ticket Booking
9. Politicians- Why They Are Being Trolled By Public?
Author: Voteo Polis
10. 7 Biggest Human Resource Mistakes Made By Businesses
Author: Sandra Lee
11. Mobile Beauty Team In Arlington
12. Shop At A Great Knives Store
13. Construction Company In Uk
14. Cool Portable Mini Dvd Players
Author: Justin Kimbrough
15. Get The Complete Contact Details Of Trackvia Database Technology Users That Generates High-quality P
Author: Jordan Smith