123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Holiday Jerks, Clerks, Retail Pros And The 35% Difference

By Author: Doug Fleener
Total Articles: 5

There will be three types of specialty store employees working this Black Friday weekend. The first type is the jerk. The

second type of specialty store employee is the clerk who facilitates the customer’s transaction. The third type is the retail pro

who will deliver an amazing customer experience to each and every customer this weekend. Here are three other major

differences between the holiday jerk, clerk and retail pro.

There will be three types of specialty store employees working this Black Friday weekend.

The first type is the jerk. They hate working retail, so of course they’ll be extra miserable this weekend. I know you’re not a

jerk because jerks don’t take the time to read this article.

The second type of specialty store employee is the clerk who facilitates the customer’s transaction. They’ll make sure

customers find what they need or want, and will get them rung up and out the door. Clerks are nice people, but they miss a lot

of opportunities.

The third type is the retail pro who will deliver an amazing customer experience to each and every customer this weekend. It

will be fun and rewarding for both the customer and for the pro. Retail pros create many additional opportunities.

The biggest difference between the clerk and the retail pro is a 35% or more swing in sales. That’s right; it can be that much of

a difference. I know, because I see it with my consulting clients.

Here are three other major differences between the holiday jerk, clerk and retail pro:

1. First impressions


A jerk will ignore customers, hoping they go away. Most will.

A clerk will say, "How may I help you?" to virtually every customer who walks in the door.

A retail pro will warmly welcome each customer into the store. The pro knows that asking a question that leads to the answer,

“Just looking” is an impediment to delivering a great experience and making a sale.

2. Helping the customer


A jerk will point the customer to what they’re looking for.

A clerk will find out what the customer is looking for and take him/her to it.

A retail pro will always focus on the customer's shopping list, not the single item he/she is looking for. Retail pros sell more by

focusing on who, not what. They will also give the customer an opportunity to buy something for her/himself.

3. Adding-on


A jerk never bothers to add-on. That takes too much time and effort.

A clerk might suggest one additional item after asking, “Will that be it?”

A retail pro, like the jerk, doesn’t bother to add-on, either. That’s because the retail pro SELLs ON. The retail pro never asks,

“Will that be it” because she knows that question stops the sale. The retail pro keeps showing products and delivering a

fabulous experience until the customer says that will be it.

4. Final results


Stores staffed with jerks will have a pretty tough weekend. Of course it won’t be the jerk’s fault. It never is.

Stores with clerks will work extremely hard to get close to last year’s numbers, and maybe even exceed it.

Stores with retail pros will more than likely blow past last year’s sales and this year’s goal. They’ll prove that people still enjoy

shopping in stores where the staff cares and the experience is different.

So let me ask, will you be a retail pro this weekend? Follow the above suggestions and you’ll see the results. Who knows,

maybe 35% or more!

Dynamic Experiences Group, LLC, a customer experience and retail consulting company, helps retailers of all sizes to improve their customer experience and increase their sales and profits. We offer services in retail advice. We assess the current approach of your business and then recommend a solution based upon your organizational needs and opportunities. Visit: http://www.dynamicexperiencesgroup.com

Total Views: 85Word Count: 621See All articles From Author

Business Articles

1. Top Reasons To Buy A Lamborghini Aventador Super Car
Author: Jason Jones

2. What Are The Most Common Carpet Stains At Your Oahu Home?
Author: Kleenprohawaii

3. Our Mission - Cjs Haritha Homes
Author: 0

4. The Shared Fibers Wallet In-depth Review
Author: Lao Yutang

5. The Worst Things About Orlando Wedding Photography That Budding Wedding Photographers Must Take Into
Author: Vikram Kumar

6. Get The Right Ceo Mailing Lists For Your B2b Targeted Marketing
Author: germany email datasupply

7. Carpet And Upholstery Cleaning In Newport Beach
Author: carpetcleaninginnewportbeach

8. Meishen Hold A Contest Of Tug-of-war
Author: hu Allen

9. Avail Budget Interior Designers In Bangalore For Best Services
Author: johnsdaniey

10. Looking For Quality Dietitian Leads To Grow Your Business? Switch To Averickmedia
Author: Andrew Rayel

11. Buy Most Noteworthy Quality Upvc Item On-line
Author: sandip m

12. Burnerindo Teknik Utama
Author: btu.co.id

13. Huge Profits In Carpet Cleaning Business
Author: Drcarpetirvine

14. Tips For Buying Shin Pads For Kids
Author: Sahah Chan

15. High-quality Yet Affordable Plumbing Services In Durban
Author: Donald Frank

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: