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Essentials Of Web Design And Development

By Expert Author: Nicky Dutt

The process of web designing is certainly interesting but at the same time it is also deceptively difficult. Designers and developers have to address a two way needs one that involves pleasing the end users, the readers and the other is making it simple tool for the webmaster to deliver information. Overall, the process should be visually coherent, technically sound and made easy. Added to it is the creativity part that mostly upon the designer and developer behind the process. As technology and markets change the demands too alter likewise and sometimes creativity needs to be sacrificed for the sake of client approval and understanding.


However, there are some basic principles that make a good web design and apply both to clients and web development companies and individuals. It is also true that there are no strict policies that run behind a web design process. Creativity allows for rules to be broken but to provide commercially interesting solutions, some limitations and processes still apply.
Guiding the eye (Precedence)
While the end goal is always about portraying the intended information, it is the design part that can leverage it. Precedence in design seems to be an important tool in the arsenal which leads the reader to the across the screen. In a web application development process, precedence will mean the visual weight that can be attached to different parts of the whole interface. As it is, the Company Logo or the name of the application is given a foremost place in the final interface. Behavioral theories say that readers start looking at things from top left and this is where the logos are mostly placed. However, precedence goes further and attached to all other parts of the website or application. The tools at the disposal of a designer are positioning, contrast, color choice, size, font, animation and various other design elements.


Spacing
Next in line comes spacing. Filling all available space with stuffs is not the right way to deliver information. While you indent portray maximum in the minimum of space, readers and end users dislike navigating through cluttered spaces. Apt spacing makes things clearer.


Navigation
There could be nothing more discrediting if an user gets frustrated trying to figure out where to go to find things. They are habituated to certain norms of web and application interfaces and will be looking for those in new designs. While designers and developers could stick to them, they also have other tools of creativity that makes it clearer.


Platform to design upon
These days there are so many easy platforms for web development companies. With the use of Photoshop, CSS, WordPress, etc, things have gotten easier but the basic elements of designing remain the same. In most cases, pre designed themes are applicable and rule but in certain professional cases, there is a dire need for custom web application development. This will mean doing everything from scratch and even so provide a competing platform.


What makes the process of web design and development successful is the usability, clarity, consistency, error free and fast running websites and applications.




We at Promatics have been delivering world class web and application design and development solutions for more than a decade now. Let us know if you are looking for help.

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