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Secure Your Logo, Register Your Trademark

By Expert Author: Stephan Bell

Everyone who runs a business wishes to reach the pinnacle of success. This is not an easy task, however. You need to build a brand and it takes a long time for a brand name to be popular and successful. The efforts and the hard work that goes into making a successful brand definitely need to be protected from unseemly elements that are waiting to mislead unsuspecting public and pass off their products under the name of more successful brand names than theirs. This is why it becomes important to trademark your logos and brand names so as to afford you protection.

Logos and brand names

Logos are used by companies to distinguish their products from those of others. Every business has a unique logo or a design that acts as the identity of the business and its products in the market. Inorder to secure your logo, it is important that you obtain a trademark for it. This is important for affording protection to you in case some other business wishes to use your logo to sell their products in the market. Logos are better protected by copyrights and trademarks; and are irreplaceable once a brand image has been built in the market. Same is the case with brand names. Usually brand names and logos go hand in hand and appear together on everything that the company owns including the company’s stationary to its products.

Registered and unregistered trademarks

Many small businesses think that it is a costly affair to get trademarks in order to secure their logo. However, this may not necessarily be so. Trademarks can be obtained but not registered and thus there may not be too much need to incur a lot of expenses. When you make a trademark registration application, you know you are taking a step towards securing your logo and brand name and that you are vigilant and ready to fight if someone tries to pass off their products as yours. This is very important. Both registered and unregistered trademarks enjoy legal protection, though it is a bit tougher with unregistered trademarks to prove ownership in case someone ends up challenging your use of it. However, if you wish to forgo the registration of your trademark, you might still be able to prove ownership based on long standing use of your trademark for your products.

How do you register?

It goes without saying that you need to make a trademark registration application soon in time if you wish to protect your company name, logo or your trademark from being infringed. For this you need to visit the database of the trademark registration authorities in our country and after ensuring that there aren’t any other companies by the same name, make an application for the registration of your trademark. After that, it is just a wait till the system does its job and you are awarded your registrations.

Author has specialized in intellectual property law and legal services including services to trademark registration application. In this write up he provides guideline on how to secure logo and protecting your business.

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