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Make Money App Through App Stores

By Expert Author: Susan Smith

Apple app store witnesses downpour of the unprecedented number of apps every day, as app development companies and enterprises both rush towards it to make hay in the shining sun of iTunes. Some apps in iTunes are earning millions as revenue every month, whereas some are even struggling to recover their expenses of app development. Therefore, if enterprises think that generating revenue from their apps in the iTunes store is easy, they are in illusion and need to rethink about it. The only principle is that you have a great enterprise mobile app and you follow the below-mentioned money making tips.

Price your app – Making your app available for cost is the easiest way of generating income. For this, as said before your app should have something extraordinary to offer to its users. Only then, it will encourage users to pay for it. Being the owner of the app, you will have to pay 30 percent of every purchase to Apple and you will own the rest. It is totally up to you what price you want to quote your app with. My recommendation is to keep it modest because trends show that the price factor put a very deep influence on the number of downloads. In fact, you should not hesitate to offer it free of cost in initial stages and make it chargeable when it becomes somewhat recognized. Remember to offer it for low-price at the beginning and keep revising the rates, as popularity continues to grow.

Release two versions – Instead of engaging all your efforts in one single app, try to release two different versions of the same app – free version and the paid version. You can limit the number of features in the "free" or "lite" version and allow users to navigate all of them in the "paid" or "premium" version. You can include additional content, offers, discounts etc. to entice users to stick with the premium version. Remember to inform users of free version about the benefits of the premium version through pop-up notifications or push notifications. The basic idea is to let users become familiar with your app through free version and side-by-side alluring them to go for the premium version by reciting its benefits.

Include in-app purchases – If you know the science of iTunes, you would certainly be aware that some of the top earning apps are provided free of cost to the users. The owners of these apps managed to take their apps to this position by deploying the feature of "in-app" purchases. The concept of in-app purchase is very simple. You don’t have to do anything other than charging users for getting additional content like add-ons, using specific feature or getting on to the new level (in gaming apps). This is one of the best ideas to make money from your apps, as users would continue to flow in because your app would be marked as "free" on the iTunes store.

Feature ads – Ads are also a very effective source of consistently flowing income. However, you should make sure that if you have a paid app it should not flash ads. But, if you have decided to feature ads in your paid app, you should give users the option of skipping them.


Users generally look at reviews and rating before downloading the app. Therefore, entrepreneurs should make sure that they develop a gem of an app in the first instance and receive positive reviews and good ratings. Once the app becomes popular, you can look to add more features, which is very important. Trends say that regularly updated apps gain more popularity than dull-lying enterprise apps.

The author is associated with a well known mobile app development company with an expertise in iPad apps development. The company has experienced iPhone app developer created over 300 apps for enterprises from various industry verticals.

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