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Answer These Three Questions Before Starting Your Internet Business

By Expert Author: Lanora Heaston

Starting either an online and offline businesses make many demands on you. To maximize your chances of success, you really should first be able to answer some important questions regarding your business. A successful online business must be very well thought out, even if it appears simple when people see the finished product. What, then, are the primary questions about your business that you must be able to answer? We will help you get started by providing you with some of these questions.

Why is your idea unique? The honest (and terrible) truth is that the idea you have is not actually going to be 100% unique. In regard to the Internet, this is very true for digital products and services. There is almost always going to be a website related to what you are talking about, even if you think there is not. So as you can see, your goal is not to create something that has never existed. The key to success is coming up with a way to put a new spin on something that others have tried. By doing this, it will be unique in and of itself. People that have dogs, for example, like to train them. How you find something unique is by training your dog's in your own special way. You need to decide on what market to target. Targeting your specific market is something that you need to do early on. Essentially, you can't create your business, or mold it properly, until you understand who you are actually targeting. Your
target demographic is also your target market. Completely interchangeable, business planning services will often use both terms, switching them without thinking. Selling dog products to people who love aquariums is not going to work - do you understand what we are saying? If you are selling something about traveling after retirement, stay at home moms won't be interested. You understand right?

Who is going to be my primary competition? Will you be targeting individuals or businesses? Your USP (unique selling position) will not be known to you until you can identify who your competitors are, something you need to know if you want to actually have success. Once this is put together, and done appropriately, your buyers should have no problem understanding why, in your field and demographic, you have the best product or service available. Without understanding who your competitors are, you will never be able to present yourself as the best option in your particular industry or niche. Launching a business requires you to make many important decisions. Having your business online doesn't exempt you from such concerns. The above are some of the main questions you should start with. More questions will present themselves as you progress with your business. The first questions you must answer, though, are the most basic ones.
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