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A Blend Of Traditional And Modern Marketing

By Expert Author: Jessica Gilbert

Marketing is a highly dynamic and evolving field and its evolution is very interesting to look at. It has evolved alongside human evolution. A major factor in this evolution is the role of technology. World is a smaller place today and it has numerous ways to communicate and these means of communications are used by marketers.

Evolution of Marketing

Marketing is all about communication of the value proposition of the product or service that you want to sell to the customers. Promotion is providing the information related to the product or service to be sold in an attractive manner to the customers so that they buy the product or service. The means of communication however have evolved and consulting today use both traditional as well as modern media of marketing to convey the message to the target audiences. This is because most of the time the target audiences today are using both traditional and modern means of communication and so a marketer cannot ignore either one of the two during the marketing campaign. The traditional media used for marketing by consulting firm include the mass media means of communication that still are very effective when the customer is the average common man on the street. Traditional media include magazines, television commercials, radio ads, newspaper ads, fliers, billboards and other mass media forms of communications. These are very effective and have been used by marketers over decades and are still incredibly effective media for communication.

Modern Forms of Marketing

Traditional forms of communication and media are still very effective and are a part of most marketing strategies and campaigns however they are not enough today. Means of communication have evolved and new media is also a part of marketing strategies today. New media includes using new modern methods of communication to market a product or service. Today main media used are mobile communications and internet communications. As billions of people all over the world have an access to the internet and also possess a mobile phone these two methods of communication are the modern marketing media that are used by marketers. Firms are used by many companies to sell their products and services through mobile phones. There are many cost effective and direct ways in which a marketer can use mobile phones and smartphones to sell their products. These firms have experts that know exactly how to use mobile phones and smartphones for marketing purposes. Similarly another very effective modern media used in marketing is the internet. Over the last decade internet is a very popular media used by marketers. consultants have an in depth knowledge of the best ways to use the internet to promote a product or a service. These consultants specialize in online marketing and help to market the products and services effectively to the customers.

A good blend of traditional and modern marketing is the right way to proceed for marketers today and so marketing strategies should use both Medias for their promotion campaigns.

Jessica is online marketing professional writes article online business related topics like mobile marketing firm , marketing contusing firm if you know more you should consult our advisers.

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