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Sign Expo - Building Brands As An Irresistible Marketing Tool
Total Articles: 7
Signage are graphic designs, in the form of symbols, emblems, or words, used specifically to identify an organization, business, etc or as a means of giving directions or warning, etc. This form of design is rampantly used in every walk of life. The eye instantly recognizes it in a habituated manner and identifies its purpose or its resemblance. Sign Expo is a professional company catering to signage related requirement.
Signage is applicable on various platforms like awnings and canopy, vestibules, flags and banners, channel letters, 3D letters, display/A-boards, light box, neon signs, events banner and sign, vinyl letters, sidewalk partitions, retro signs, digital or promotional prints, menus, wallpapers, swing signs, miscellaneous. These are customized based on the purpose and requirement.
The company has been functional for 18 years in this industry. Sign Expo has through its unique designs enhanced the role of signage in the retail industry in many ways as enlisted below.
1. Easy mode for a customer to identify and thereby locate stores or outlets
2. Customer friendly information about the constituents of the store
3. Attractive, eye-catching designs that almost forces eyeballs to notice
Sign Expo has consistently maintained the basic principles of the graphic design essential for a signage.
1. An optimum size so that the utility is not neutralized due to small size
2. Project the message as a mode of clear communication between the store and customer
3. Identification of the store in the form of a brand
4. Preliminary sales and marketing objective to be attained though its impact
A look into a few precautionary details is rendered essential while installation of a signage. This has been highlighted by Sign Expo to build a long term rapport with all its customers. These comprise of the fundamental approach of keeping it clear off the entrance area, installation should provide unhindered visibility, name of store along with its logo and details should be distinct, simple structure to avoid confusion in customer's thought process, no compromise on quality of fabric used, paint quality should be ascertained based on other relevant factors.
Sign Expo has maintained a stance that catch words are an essential means of enhancing inquisitiveness in the customer so as to convert eyeballs into footfalls for the store for enquiry. The catch words to be used discreetly on the signage could be "offers", "discounts", "sale", etc. Thus the very objective is much more that just an attractive design which looks into the creative nature but simultaneous lays stress on the view point of the business to add value to its marketing goals.
This form of representation projects the business or utility not just as a brand or symbol, Sign Expo has made it certain that a multi dimensional objective is attained through this graphic design and structure. So creativity with logic, utility and visibility has caught the attention of the target audience where it matters most - clarity in communication and realization of what it intends to project. Now it is time to await the next step forward.
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