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Essential Advice From A Corporate Video Company: 7 Top Tips For An Effective And Unforgettable CorpoBy Expert Author: Jake Johnson
We have compiled our seven top tips for corporate video success, these golden rules are used by production companies worldwide to ensure companies, both big and small, profit from a great corporate addition to their office, website or social media channel.
When it comes to the concept for your corporate video, remember everybody loves a good story. Whether you are looking to launch a new product, cover a fundraising event that your business is a part of or simply demonstrate your core values to the mass market, the audience watching your corporate film want to be taken on a journey. Forget the facts and figures behind your video and go for a story that is full of heart and passion. At the same time keep your video timeless, unless it has a topical theme, this ensures that the content is always up-to-date.
The next step for creating a corporate video that matters to your audience is making quality your primary focus. It is highly recommended that you commission a corporate video company to head up your project, whether you are looking to create viral content, get in touch with your audience through the telling of your business story or boost sales and marketing activities.
There are a number of video production companies available, meaning you can leave the camerawork, production, scoring and editing to the professionals to ensure a high quality outcome. Dedicate as much time as you can to researching these production companies and ask for recommendations from fellow professionals to ensure you find a film producer or director that understands your needs and works to your budget.
Remember if you fail to plan, you plan to fail; this mantra has never been truer when it comes to producing a corporate video. Once you have pinpointed a production company, work with their professionals to formulate a plan. Discuss everything from target audience and corporate message to location preferences and visuals so you can be prepared for a better end-result.
Before you go ahead and film, create a focus group to get a second opinion on the proposal you and your production company have devised. Fill the group with co-workers, friends, industry experts and audience members to get the brutal truth before you start production. Use the feedback gathered to re-evaluate what works and what doesn't.
As well as fulfilling your business objectives, always make sure your customer is at the heart of your corporate video. Many companies use video testimonials to let existing customers sell their experience and in turn your company to prospective customers.
After your video has been produced, don't just add it to your website and then rest of laurels. Instead actively get your video out there via YouTube, social media, email and industry-wide blogging, and extend your customer reach in the process to make your corporate video even more remarkable and sharable.
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