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The Company That Made Selected Clothing Happen
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Clothing lines and signature wear are one of the most expensive brands in the clothing industry, sometimes, in general. These are usually clothing companies which worked through the years and made a name for them. Recently, they may have slipped with regards to the quality of clothing that they have been releasing to the market. However their prices remain high, which led to some of the public to speculate that they may only be riding their popularity in the past.
Such an argument can be true; it is in man’s nature to do this. However, there are those which have excelled further. One of these is Selected Clothing.
Selected Clothing is a clothing brand name which is part of a bigger company named Bestseller A/S. It is a company whose owners are all within the same family. This keeps bonds stronger and at least when it came down to making a decision, everybody can always go for a consensus. On the other hand, fight can never be avoided – even regular families have those moments – however, at least it will be productive and the company will benefit from it.
They were established in 1975 and just like most of the signature brands they have lived up to the expectations. During the progress, they were able to expand to include 10 brands under their name. These 10 brands include the following:
• Women’s clothing
o Vero Moda – this is Bestseller A/S’ standard when it comes to women’s clothing
o Pieces – accessories
o ONLY – this sells jeans and different kinds of denim
o Mamalicious – as its name suggests, this brand is more concerned about how a mother is going to look when she carries the baby bump around
o VILA – for the younger generation
o Selected Femme – an associate of one of their men’s clothing brands
• Men’s clothing
o Jack and Jones, which also became JJ ECO – its target audience are the younger generation of men who are more obviously fashion conscious than those of old
o Selected Homme – dwells with formal wear
o Outfitter’s Nation
• Children’s clothing
o Name It – this makes your baby look fashionable even at a young age
As you can see, the company that sells Selected Clothing has been expanding even further over the years. In fact, all these brands are being sold in over 43 countries across the nation, although, there main target are those in Europe. Then, there are also shops which sells the brands in the Middle East, China, India, and Canada.
In addition to its accolades, although it is a European brand, they are the highest selling brands in China. This just show how flexible their taste of style is and how the company adapts to the country that they are in. They know how to market, and that what’s make family owned businesses a good idea – no outside forces dictating and it will always be a consensus; all the work are evenly distributed.
Companies evolve and brands are made, Bestseller A/S is its best example, and in spite this they remain very friendly to the public – both in price and in its quality.
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