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Using Content Management System To Leverage Your Page

By Expert Author: Yeasmin Sabina

If you are an entrepreneur today, you will concur that an online platform is one of the most important aspects of your business. However, many startup websites for new businesses are not making the cut in the competitive internet due to use of static HTML. This is where a content management system comes into play.

For a startup business, CMS might sound too technical and it is imperative to break it down further. Simply speaking a management system is a program that allows easy publishing XML content and images on your website thus making it well structured. A good example of a CMS is Eicra CMS script in PHP.

Like any other CMS, Eicra is geared towards making your site more navigable which in turn translates to more traffic once word goes round about your site. Though there are many PHP content management systems (CMS) it is imperative to understand the features you look for while selecting a CMS web script for your niche. Here are a few factors to look for;

Ease of Use

The whole idea behind designing a website is doing business and getting a high ROI. As such, you need software that will enable you draw traffic to your page. As such, your CMS should be user friendly in order to entice users to keep looking at your page.

An established CMS makes it easy for you to customize your web layout without any training in coding. Moreover, it should be intuitive in order to complete content management services. Admin services should also be intuitive and you should have an easy time with the interface especially if it is WYSIWYG and also easy to use.

Core Functionality

One of the most crucial aspects of a CMS is customization. As such, check whether it is integrated into the software you buy. Check also core function such as editing capabilities, creation of pages, deletion and general organization. For example, a property listing script must allow you to organize the property in the market, update information about agents, buyers and sellers. In essence, do not assume that basic functionalities are guaranteed.

Flexibility in Licensing

Permissions are a critical part of any modern IT platform and your CMS should not restrict you around licensing. As such, ensure you read the policies around permissions to avoid disappointments when your users are unable to do certain functions. Multiple roles should also be supported by the CMS you choose.

A good example is in a real estate listing script where different administrator will be tasked with filling in different information almost concurrently. Your CMS should allow you to do this without any inhibitions.

Multiple Website Support

Modern business is integrative and you might yourself having to run more than one website for your niche market. As such, you need a CMS that allows multiple website support more so now that mobile browsers have become a reality. More people are using mobile websites and in addition to your main site, you will find it easier running the two from the same installation.

Some of the other things to consider include support for open content and search engine optimization, user interaction, search capabilities among others. All said and done, there is no denying that the content management system you choose will make or break your site or blog.

Sabina Yeasmin is the author of this article on Freight and Logistics web script. Find more information, about Freight Logistic web Software here

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