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Increase Your Car Count With Automotive Direct Mail

By Expert Author: Greg Sands

Math in business is not always easy, but there is one very easy equation. When the numbers go up, the profits go up too. However, the problem is often getting more cars through the shop doors. This is not always that easy to do, especially in the economy today. But if you are looking for an easy solution, we have one. Direct mail.

Direct mail has waned in popularity thanks to lots of e-advertising methods, but often times business owners come back to it for one simple reason – it works. When customers get a note from you in the mail reminding you that it’s time for their oil changes or that they can get a great deal on a winter tune up, they respond, and they tend to do so at far higher rates than electronic marketing can even begin to offer. Direct mail offers both personalization and tangibility, something a simple Facebook post just can’t compete with.

What Type of Direct Mail Works Best?

While there are a number of different ways to keep in touch with your customers, one of the best choices you can make is postcard marketing. It’s cheaper than most other forms of direct marketing because of its small size, and customers can easily tap into an offer you’re making. What’s more, though, is that they’re short, to the point, and very easy to notice among other pieces of mail.

Finding the Right Help

If you’re ready to diversify your marketing line up with direct mail, what do you do next? Find the right help. There are lots of direct mail companies out there, but you want one that will provide you with a few different things.

- Go Without Contracts. Many companies will lock you into a long term contract. It’s enticing because you can get some great rates, but the reality is that it may cost you in the long run if direct mail advertising doesn’t prove the right solution.

- Go With Turnkey Service. The last thing you want is to have to explore another marketing method before you can actually take advantage of it. If you choose a turnkey service, you’re going to get the help you need from the outset. You want a company that will help you find the right lists, the right design, and the perfect text to make for the ideal postcard mailer.

- Go With All Inclusive Pricing. You don’t want hidden fees with your direct mail company. Instead, you want an upfront cost that fits within your budget, and if you get a company that offers all-inclusive pricing, you’ll get exactly that.

If you’re ready to increase your car count, direct mail marketing is the only way to go. The key to increasing your ROI is to make certain that you have a direct mail company standing behind you who can help with every step of the process. Mudlick Mail is that company. With the right resources to make certain you get the perfect direct mail list, design, and analytics you need to make your marketing efforts a success. You can expect a better ROI from the very first mailing. Visit our online ROI Calculator tool to see how easily postcard direct mail can maximize your marketing spend.

Article Source: Mudlick Mail

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