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What Is Graphic Design?

By Expert Author: Titus Lopez

Generally, graphic design referring to how to deliver the message you want to tell through design. Graphic design is about how to utilise typography, space and images. Graphic design also commonly known as Visual Communication. Today most general graphic design medium would be flyer, advertisement, poster and website.

A designer with the smart use of image, page layout, font to form visually appealing to deliver a marketing message and also getting huge focus.

For business marketing, wise use of graphic design can help brand to successfully tell brand value to targeted audience.

Professional creative firm will able to create advertisement that associate certain emotion and feels. This will link to the potential clients more effectively same time stimulate faster buying action.

http://www.graphicdesign.my suggest some of the most common creative design process including coming out creative concept that different from others to attract the audience. Design style applied in design works would vary depending targeted audience group. Example, font applied, image applied will affect how a design works outcome. Incorporate of vary color combination would also alter message delivered.

Font is big part in graphic design process. In advance typography, the composition of font size, white area between characters and even line spacing are equally important.

Brochure design is one of the most popular graphic design form. Brochure as well commonly known as leaflet and used to deliver product selling. Many company used brochures to introduce new products. Most famous brochure design types are A4 tri-fold brochure and A5 brochure. Two type of printing, namely offset print for mass quantity and digital print for fewer quantity.

Beside brochure, website is another common graphic design form. Contrast to brochure, the graphic designer would need to have knowledge in HTML and CSS. Different from graphic design in print, website can have few more pages to attract the customer to continue reading on the webpage. Which is exactly oppose to graphic design in printing which might required to graphic designer to get the audience remain on the page by using only fixed page layout allocated. Furthermore, web designer can achieve greater attraction via video, sound and animation. Color format in web is RGB and print format is called C-M-Y-K. For dpi, Web standard dpi at 72 while print at 300.

Professional graphic designer collaborate frequently with client to propose the key point to deliver and they come out direction which effectively fulfil the goal. At the end, the final design should attach to potential client emotionally.

Many of the graphic designers are employed in design agency, publishing agency and PR company. Most popular tools including Photoshop and Illustrator.

For more info graphic design, please visit Malaysia graphic design company www.graphicdesign.my

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