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Does Your Website Need More Traffic?By Expert Author: Jonathan Mccall
Are your customers able to find your beautiful new website? If you don't create traffic you won't see visitors--it's as simple as that. Luckily there are some very basic steps that you can take to help you with your web traffic marketing. Most are common sense but some can be a bit complicated. We will try to help you navigate your way through the world of search engine optimization and assist you with your traffic search.
Most people arrive at a website after doing a search for their area of interest. Some will land on a site after they follow a link from another site but both events require your site to have come to the attention of the major search engines (think Google) or key websites in your niche or area of interest. Relying on luck is a guarantee of failure, you need to target web traffic that fits into your niche and drive that customer to your site. Obviously this requires a high ranking with the major search engines and this is where your work begins.
All of the major search engines have a series of requirements and key elements of importance when it comes to ranking a website. While none of the search engines will give detailed information of each and every part of their ranking format, most of them have been clear on what matters when it comes to search engine optimization and what is considered a negative. Your job is to follow the rules that are released by the search engines and make sure your site is being found and visited by your targeted customer.
One of the key factors in search engine ranking is backlinks. A backlink is a link on another site that links back to your website. These don't just happen by themselves, you need to create them. Too often a webmaster will be impatient and buy thousands of backlinks, only to have them disappear after a few days. Google pays close attention to the quality of the site that has a backlink to your website and will actually penalize you if you have too many backlinks from spammy, useless sites. Don't try to avoid the process of creating backlinks by buying cheap linking packages that won't help.
Creating Backlinks-Increase Web Traffic
There are quite a few ways to create high quality backlinks, you just need to spend some time working on having unique content to post and finding the best sites to work with. Here are a few simple ways to get good backlinks to your website:
1. Blog Commenting
2. Article Marketing
3. Social Media
4. Web Forums
These 4 tools will take some time but the results will be great. Find blogs in your niche and leave relevant comments. If the blog is a "do follow" site you will be able to leave your web address, resulting in a backlink to your site. Article marketing is not quite as powerful as it used to be due to the huge amount of spam floating around the internet, but if you write a unique 300-500 word article about your website's niche and post it to the top 10 article directories you will be surprised by the results. Be sure to create pages on every type of social media for your site and make good use of YouTube. Web forums also receive a lot of traffic and if you add solid comments or articles with the forums you will find quite a few backlinks coming to your site.
There are other factors involved in getting your site ranked including how fast your site loads, does it have unique information and are there errors on the site that keep it from being found by the search engines. Check out our articles and posts for tips on these issues and other key points in web traffic marketing.
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