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Achieiving Company Growth Through Strategic Planning

By Expert Author: Gerald Potts

Whether you are starting a new company, launching a new merchandise or service, preparing to expand, or dealing with some changes in your industry, strategic planning can make sure that all members of your company have a common goal.

What is strategic planning?

Strategic planning is an organizational management activity that allows an organization align its energy. It is an extensive process which involves identifying objectives and ways to best attain them.

Why should my company use strategic planning?

This management toolhelps you find out the best strategy to deal with circumstances that affect your business, whether or not those are known ahead of time. It, therefore, ensures that your company is prepared for change. Moreover, it will give you an insight into your organization's strengths, weaknesses, and also opportunities and threats that can influence your plans. By knowing these elements, you can grab opportunities than enable you to reach your targets, and stay away from those that will only waste your company's time and financial resources. Furthermore, strategic planning can increase cooperation among employees given that they recognize and work towards the same goals. All these considered, this process can help your organization manage and maintain a constant growth.

Do I need to use the services of a strategic planning consultant?

It is going to be to your advantage to use a consultant to facilitate your strategic planning process. If you’re like other businesses, your staff and board members might not have the time to oversee this activity. Simultaneously being a facilitator and participant in this process can be very taxing, so using outsider to to save you from facilitating duties will allow you to focus more effectively. An outsider also offers the required objectivity to make the process effective. For instance, when you need to deal with sensitive issues or determine problems, an outsider’s perspective can be valuable. The consultant you will use will identify problems that you are not cognizant of or those whose existence you deny, keep discussions on course, and encourage all stakeholders to act as equals.

What should I look for in a strategic planning consultant?

Don't forget, strategic planning
consultants are not created equal. A consultant that has been in the industry for decades, may be an incorrect match for your business's needs and focus. The best consultant to get is one that several years of experience helping companies comparable to yours and has consistently produced superb results. The right consultant for your organization is one that gives a good mix of price, quality, efficiency and results.


Change is inevitable and in order for a company to be successful, it has to be prepared for these changes. To be ready for change, a company can seek the services of strategic planning consultants. To know more about strategic planning consultan, please go here.

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