123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Roi Strategy : The Importance Of Starting Marketing Strategies Early And Continue To The Last Minute

By Author: Harry Coel
Total Articles: 7

Christmas is the season of giving and consumers are sure to hunting for the perfect gifts this holiday season. It is no wonder that according to the National Retail Federation, the season accounts for as much as 40% of annual retail sales. Therefore, with so much at stake, it is important for retailers to come up with effective promotional strategies for successful marketing.

The trend of consumers buying holiday gifts online shows no signs of slowing down. In fact, according to a Google Consumer Survey of 1500 consumers which was conducted in July, nearly half say that they plan to buy holiday gifts on the Internet than in brick-and-mortar retail stores.

In addition, for big shopping seasons like Christmas, people are coming up with their wish lists and shopping lists much earlier. For example, nearly half of the surveyed shoppers for the Google Consumer Survey had made plans for when to purchase their holiday gifts, and are deciding on brands and products before they shop.

As such, it is increasingly important for retailers to reach people during early shopping stages of researching brands and products online. Moreover, there is a huge chance that people who are not even in the market can be reached. With pervasive promotional and marketing strategies, retailers can get consumers thinking about their brands before any others.

Furthermore, surveys reveal that UK internet users made 84 million visits to retail websites on Christmas Eve, 107 million visits on Christmas Day and 113 million visits on Boxing Day. This highlights the role that e-commerce continues to play even when shipping deadlines have passed.

Much of the increase in online spending is happening on mobile. Consumers are always shopping, be it while waiting in line, with friends on the bus, during lunch breaks or even killing time. According to research conducted, 84% of shoppers use smartphone in-store as shopping companions and one in three shoppers turn to their phones instead of asking a shop assistant. Thus, retailers should look into this when planning their promotional strategies for Christmas.

ROI Strategy Consultants, being one of the top marketing firms, will be able to help retailers like you by developing an effective marketing strategy. As one of the branding companies in Singapore, we at ROI will extend your brand equity through various channels, including online platforms, to maximize your returns during this season of giving.

Total Views: 38Word Count: 392See All articles From Author

Business Articles

1. Five Things You Could Be Doing Wrong While Choosing Your Renovations Team
Author: Stephen Kavita

2. Add Value To Your Lancaster Home With The Right Renovations & Remodeling
Author: Cory Frank

3. Get The Most Out Of Family Counseling
Author: Cory Frank

4. The Case For Composite Decking
Author: Blue Star Carpentry

5. Motivation & Support
Author: EnemarkFitness.Lu

6. What Is A Leased Line And Its Advantages
Author: Ketan Shah

7. Carpet Cleaning And Flood Damage Repair
Author: Irvinecarpetcleaningmain

8. General Description About Bolts
Author: Harpreet Chhabra

9. Garage Door Service Irvine
Author: fastergaragedoors

10. Carpet Cleaning In Tustin
Author: gfcmain1

11. Colorado Garage Door Company
Author: broncogaragedoorservice

12. Hollywood Hills Carpet Cleaners
Author: Socalcarpetcleaning1

13. Custom Home Bars Make The Perfect Spot For Your Home Parties
Author: Larry Lynch

14. Overview On Benefits Of Telco Cost Saving To Benchmark Your Business
Author: Amber Brake

15. Corona Del Mar Carpet Cleaning
Author: greenfloorcaremain

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: