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Does Your Website Promote Your Business Or Hinder It?

By Expert Author: Will Frazer

You want your business to have the widest possible reach. An easy way to do so is to have a strong web presence. Whether you already have a website which needs to be given a makeover or whether you need to create a new one, reach out to the experts of web design in Bedford. They are the ones who will know how to design or redesign your website so as to ensure that it promotes your business with a bang. They will know how and where to incorporate those elements which give a website a professional look and feel.
Simple architecture, ease of navigation and verbal content which incorporates some of the most potent keywords related to your business are some of the must-haves to make your website work for you positively. Your designer should understand that the attention span of the average internet user is very short and the first 15 seconds will probably decide whether the next click is going to be to surf away from your site or bring in new customers/queries/orders. To ensure affordable ecommerce web design in Cambridgeshire, you must look for professional who understand the nuances of ecommerce in the first place.
The web design needs to be a fine blend of pictures, texts, color, widgets, videos and an RSS feed to be able to communicate to even the casual visitor that there could be some benefit in lingering on your page. Consistency in terms of overt and covert messages which your site conveys by way of typography and testimonials is also a crucial, but often overlooked, aspect of savvy web design. Your web designer should be versed with one or more coding languages, from the most basic C language to the favored JavaScript language. Knowledge of different codes is critical to tackling different project scales and client needs. For example, HTML and CSS will influence how your website appears while JavaScript and Python is needed for smooth user interface.

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