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Ooh Advertising: Do Not Sacrifice The Basics For The Sake Of Technology

By Author: Manish Kumar
Total Articles: 61

The OOH Advertising industry has seen a slew of campaigns where both digital and mechanical technologies have been utilized in pioneering ways. The latest in technology have always grabbed the attention of a tech-savvy world. However, it is important to realize that the basics still hold ground and they should not be sacrificed in order to accommodate technology. The lighting of the ad, the placement of the ad, and its interaction with its natural surroundings are some of the factors that denote the basics of OOH Advertising.

Advertising has seen installations where smoke generators have been used to make the images of cars produce smoke when their tires rotated. Improvisations have been made to make the tires rotate and while digital instruments make sure that the rotations occur after the determined time period. Even though it did make eyeballs turn (naturally, of course), the costs of running such campaigns would also be higher (naturally again). The smaller advertisers might wonder what to do in order to stay in competition in the face of such competition. Well, the good news is that it is not necessary to spend big money in order to create an Outdoor Advertisement of high impact. An ad where the basics are right does not require high-end technologies to create the desired response. This was proved beautifully by an Airport Ad Campaign by TDI International India P Limited with one of its installations for Apollo Tyres at the Cochin Airport.

TDI installed a Frontlit Hoarding with Neon Display for Apollo Tyres outside the Chennai Airport. The size of the hoarding is 60'X20'X2 and its rectangular design makes for easy viewing by the travelers on the road. The hoarding makes brilliant use of its surrounding. It seems to emerge from the darkness behind it due to its brilliant placement at a spot where there are no sources of light on the background. It has been lighted intelligently to make sure that it becomes part of the other sources of light from the street lamps, and the reflecting direction signs and road divider poles. The marvelous use of the surrounding elements by the hoarding creates an aura during night which holds viewers in the absolute captivity. The Ad for Apollo Tyres, presented in this fashion, is bound to create a lasting impression on the minds of the travelers driving at night. It, being placed outside an airport, also ensures that the targeted audience is affluent and high potential consumers.

TDI, with this brilliant Ad Display, has once again proved why it is the most popular and trusted Airport Advertising Agency in India. You can visit www.tdiindia.com for more details about the company which started Airport Advertising in India and holds exclusive advertising rights at 9 prominent airports in India. It is logical to note that if a company with 26 years of dominance in Airport Advertising India still focuses on the basic rules, then that must be for a good reason. The reason in all its goodness and brilliance is amply displayed in the above installation. Modern technologies are also necessary but their task is to magnify the effects of the ad. Creating the effects can be still based in the good old basic rules and guidelines. This paves the way for even the smaller brands to reap the benefits of one of the most effective forms of advertising.

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