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Magento Website Design – Explore The Essential Pointers That Could Lower Your E-commerce Sales
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Creating or designing a Magento eCommerce website that can be loved by the target audience or the users could heavily depend on one thing – compelling design with clear navigation. Whenever you approach for Magento website design, it is important that you consider how do people view, browse and use your website for the personal or professional use.
Magento eCommerce website design is not a kid’s toy that anyone can start doing without understanding a few basic principles of conversion-driven design. It requires one to have proven expertise and industry-wide experience in designing eCommerce websites. In this article, we’re going to cover a few of the biggest Magento eCommerce website design scams that everyone should be aware of and avoid while designing their online store.
• Lack of a clear value proposition
A value proposition is the first thing that will determine whether potential customers or target audience will bother reading more about your product or will navigate to any other website. It is important that you give them enough piece of conversion advice that would help them find your site useful for the product or services they’re looking for.
When people understand what they’re buying and why they should buy it from you, it will help you increase sales over a design that doesn’t communicate clearly with customers.
• Misguided product descriptions
The product descriptions are something that can make or break the impression of your online store. Many online stores often over-describe their products by including other information that is not actually offered by the product they’re selling. This at the end misguides the end users or potential shoppers, which may affect their trust and faith over the online store.
Therefore, rather than including misguiding information about the products, it is important to include accurate information about the products.
• Lack of appropriate images
A picture worths a thousand words, and the same goes for the Magento eCommerce website. It is very important that include as many images as possible for the products within your eCommerce website to help users get real about how the product will look like. However, many online stores often fail to incorporate enough images that could help users take deep insights on products of their choice. So, include as many images as possible for the products to give a real feel to the customers.
• Fails to look trustworthy
When you’re dealing with other popular online brands, it is important to note that they don’t have to prove themselves trustworthy to the users. Just because you’re trustworthy doesn’t mean online customers will believe you. Your eCommerce website will have to reflect your willingness, ability and track record for delivering on your promises. So, try to make your site look trustworthy.
You can include customer testimonials, client reviews and a lot of things to improve the trustworthiness of your website.
Have you ever committed any of the above discussed scams while designing your Magento eCommerce website? Share your views in the comments…!
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