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Better Results For Your Site Through Search Engine OptimizationBy Expert Author: Salvador Mcgee
SEO techniques can backfire if you don't know how to properly use them. These tips will increase your page ranking while maintaining a good standing with your search engines.
Using keywords as anchor text is an easy way to kill two birds with one stone. Using generic anchor text like "click here" is a wasted opportunity to integrate more keywords. Good keywords in your anchors will get you noticed by the spider crawlers.
Do this by forming a robots. txt file and incorporating it into your main directory. This will prevent the search engines from getting to certain files that are on your website.
Proper keyword density is essential to search engine optimization. Focus on keeping each page's keyword content well under 20 percent.
Help yourself by helping the web spiders index your site. Spiders help people to find your website during searches, so it is important that they can understand your site. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.
Don't use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Meaningful URLs and relevant keywords make it easier for the search engines to read your pages. This means your website has a better chance at higher visibility.
Search engine spiders do not understand URLs in the same way people do. You want to remember this when you create your URLs. References to page numbers and sessions will only confuse the spider. Search engines get confused with irregular names, so you will want to create something that is meaningful for every URL, along with relevant keywords that flow naturally.
If you are looking to increase your site's visibility, you need to make sure that you sign up for free local listing through Google and Yahoo. These services promote your business for free, which means more people will be able to find your site. Do not turn down free publicity.
Design your site map to incorporate your chosen keywords. Site maps are excellent navigational tools as well as helpful for search engine optimization. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.
Think about ways people might search for your website, and be sure to incorporate those keywords and phrases into your site that will help them find you. Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded "keyword stuffer" label.
Update your site content on a regular basis. Set a goal for yourself for weekly updates of new content and stick to it. Your site will be much more relevant to search engines if you regularly create original content. Websites with fresh, updated content will more than likely provide their webmasters with a higher ranking.
SEO does not necessarily have to be hard or confusing. All search engine optimization requires is attention to detail, as well as adjusting your approach. If you employ the tips you have read here, you will get a higher rank.
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