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3 Things To Check Before Printing Vip Or Loyalty CardsBy Expert Author: Allan Hall
One of the major selling points of many small and medium sized enterprises, especially retail stores, is the use of VIP or loyalty gift cards. This is because it is considered as an instrument that will make customers prefer their shop compared to other competitors. When this program has been established, greater traffic or influx of clients coming to their store is expected. Nevertheless, this is not a guaranteed success. There are some elements that you need to meet in order to make it successful. Three of these things you need to check are about tracing your market, crafting the strategy and right printing.
Trace Your Market
The first and foremost thing that you need to do is to trace your market and customer before you print VIP cards. This is because this will provide you an idea if the volume of your loyal customers can really sustain this effort. Aside from that, this is also crucial because this will be your initial basis to know your customers deeper. Basically, it would be a demographic assessment on the characteristics and propensity to pay of your customers. For example, how often do most of them shop in your store? From what income bracket do they belong?
Once you have your baseline and target market assessment, the next thing that you need to do is to craft your marketing strategies. This is when you have to determine the terms and conditions of the loyalty gift cards that you will be giving away. Of course, you will not just give it away to all of them. Rather, there must be some sets of criteria for a person to qualify for this reward or program. This could be in the form of minimum purchase in a single receipt. Moreover, branding would be vital here too.
Printing Your VIP or Loyalty Cards
Further, after laying out your market assessment and strategies, you are now ready to print your VIP cards. However, there are also other things that you further need to consider here. These may include its structure, design, contents and the like. Most of the loyalty cards out there have bar codes and other security features so that they cannot be copied easily. Aside from that, VIP or loyalty cards in the form of RFID are common nowadays too. Some can be swiped like ATM cards for accumulation of points every time that they purchase and for other purposes.
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