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Top Trends In College Enrolment

By Expert Author: Alvin Hill

Constrained with the coping with increasing difficulties in finances as more students come from diverse backgrounds are the top issues that head line the trends in college enrollment. The trends have helped shape the college marketplace as the information should be able assist and guide school administrators on how to respond to the needs of the students in this ever changing economic landscape. The trends are discussed in a new study titled Ten Trends for 2013: How Marketplace Conditions Will Influence Private Higher Education Enrollment — And How Colleges Can Respond.

The study also highlighted the use of social networks and the response of Generation Connected and how their new lifestyle influences their decision to enroll in top educational institutions. The study was conducted by a Minnesota-based marketing firm Lawlor Group.

The Lawlor Group has identified at least 10 emerging trends in college enrollment which includes the five most significant ones explained below:

Money Problems. Most families are struggling with finances which is reflective of the kind of economy the nation is having. While majority of students believe that getting into a college can increase chances and even boost the marketability of individuals to get better pay prospects and career advancement, it is seen more a luxury than an immediate need. The rising cost of tuition is to blame for giving less importance in obtaining a college education.

Public Outlook. While getting an education is necessary in self-advancement the perceived value cap has gone wider because there are fewer people that are getting educated which means that college is not worth the price even if it is perceived as a personal investment.

Return on Investment. The value proposition of getting a college education remains the biggest reason why people are getting a post-secondary instruction. Majority of learner’s impetus to get educated is predicated on the value to get better prospects and improved career opportunities compared to getting less prestigious post-secondary education.

Changing Demographics. The country’s changes in the demographics and the widening wealth gap make it too difficult for high school graduates to consider going into a four-year college or university. The mindset often makes the students less prepared and financially disadvantaged to pay for the costs of getting an excellent post-secondary education.

Engaged Students. These are students that are not bound by any other bracket but by the shared behavior. The use of the learners of online resources and staying connected to the Internet enable them to find more suitable institutions that can give them the best education for the least cost.

Online Courses. The increased use of massively open online courses is drawing attention to students that want to learn but have no resources to pay for education. Open online courses are often free and provide tailor-fit courses that improve the skill set of students that they can use in their own workplaces.

The writing is all over the wall. The college enrollment rates are on the decline. US Department of Education data shows that there is a 0.2 percent decline in post-secondary enrollments but the good news is that there is an increase in private institution enrollments by 27 percent.

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