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What You Should Know Before Printing Plastic Membership Cards

By Expert Author: Allan Hall

Almost all stores nowadays would want to thank their regular customers by giving them loyalty or plastic membership cards. These provide consumers with exclusive access to deals, discounts and promos that the store is offering. Some also give this as a form of reward for being loyal to their shop over the years. Of course, there are qualifications that the recipient needs to meet in order to get one. For example, it could be a minimum purchase in a single receipt. Nevertheless, if you are the store owner, you might want to think of the following first before availing this.

Why should you spend for it?

One of the most basic questions that you need to address before paying for loyalty cards printing service is why should you spend your money for it. When deciding whether to go for it or not, what you need to do is to think of it as an investment, which probably means that you expecting something in return. In this regard, will the returns be compensatory to the costs that will be associated with it? It is not just about the price of printing the cards. More importantly, it is also about the impact to your bottom-line as you’ll have to follow through on the discounts that you have promised.

What security features should be present?

Moreover, you should be concerned about the security features of the plastic membership cards that you will be giving. This is important if you want to maintain its exclusivity. You do not want it to be copied easily by other people, right? Hence, it must have some special marks and features that will make it unique and hard to replicate. Aside from that, your customers and its recipients would also want some safety blanket to protect the information that will be stored in the said card. It shall never be used for any fraudulent activity.

Quality and Efficiency

Furthermore, its quality is important too. This is because as the issuer of those cards, you do not want to spend for loyalty cards printing every now and then in order to replace the broken cards of your customers. If the quality of the card is low you will have to issue a new one again, which can be a little costly. Aside from that, printing it should be efficient too. There are already new technologies that will allow you to issue the card to the recipient immediately or several minutes upon their application.

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