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How To Use Youtube For Video Marketing

By Expert Author: Barney Gould

YouTube , a great platform of video sharing, is a very powerful way of YouTube marketing video of any business to create new customers easily and quickly. As far as the reach of YouTube marketing video campaign is concerned, a simple video campaign on popular web video sharing websites can spell wonders for your marketing campaign. Internet marketing videos are one of the best ways to provide customers with information regarding your business. Because of its ability to showcase products through videos, marketing on video sharing websites has become one of the most used online business promotion technique.

That’s not to say tha t either self hosting or hosting with YouTube is “better for SEO," but rather that Google has much more to gain from ranking their own platform in the SERPs, rather than ranking a user's own website. However, that doesn't mean YouTube is inherently "preferred" in the search results and self-hosted videos can rank just as well as YouTube videos, provident that they're embedded on a fairly strong page and a video sitemap is submitted. If I decide YouTube is not a good platform for me, am I not cutting off a huge potential customer base?"

3.) By starting a YouTube page, you’ll ensure your video can be viewed anywhere, while also drastically increasing the potential audience for it. Sure, using the email marketing software to embed video in the body of a message is important. But as we noted earlier, what if the target audience doesn’t use email very often? How do you reach these hard-to-reach consumers? Bring your video to them by positing it on YouTube, which is one of the most popular “bookmarks” on the Internet and whose millions of videos pop up on Google searches every day.

RCBryan & Associates offers a YouTube optimization service that goes right along with your YouTube marketing campaign. Our team can take your videos and increase their visibility through optimization techniques. In fact, we have a system that can get almost any video at the top of the search page for almost any keyword. Making a video is a foolproof way to promote your company, but the marketing to make that video more effective is complicated. Let us take care of the marketing so that your video can be as successful as possible.

When doing different types of videos on YouTube you have different types of audiences, that make getting different amounts of consistent views difficult. Music videos get a lot of views because they have massive replay power but they don't really bring in the subscribers. Comedy type videos are almost as good as music, because they get shared, but not really rewatched by the same person as much, though they will usually earn a hefty subscriber base. But political and religious commentary is the most difficult, it's easy to offend and turn people away, it is by far considered by the majority of viewers to be the most boring, however important.

Finally, make a simple yet reliable ad banner that will encourage your viewers to go further in discovering your YouTube video. However, see to it that you have the overall control in terms of the copy, the thumbnail image and chosen location that the user would like to send to. Completing these three ways will give you fulfilment when you see the results and it will surely increase and drive traffic to your website. Make sure that the video you will upload builds connection with the viewers and always remember that failure to do one of these steps will certainly make you lose a potential visitor.

You don’t want to be ‘spammy’ with your annotations, so putting them out of the way of the video, and having them last for a pre-determined amount of time is the way to go. You may want to keep the ‘next video’ annotation up in a corner somewhere so that if the viewer gets bored they can immediately change to another video. This video has the ‘subscribe’ annotation pop up at 10 seconds and last for the remaining amount of time. By linking the next video, you can guide them and basically get them engaged with more of your content and watch more of the videos.

Millions of people visit YouTube every single day. To date, there are more YouTube videos watched each month (10 billion) in the US than there are searches on Google. This exposure and speed are what attract many marketers to uploading small business promotional videos to YouTube. According to Mike Lundgren, a writer for the Kansas City Business Journal , YouTube is the fastest growing site in Internet history, streaming more than 100 million videos a day (two Super Bowl audiences each day), receives 7,000 uploads a day, and YouTube site visits average a whopping 30 minutes. And that's only the beginning of the outrageous YouTube statistics

You should always strive to give something fresh to your viewers on a regular basis. In terms of quantity, what’s important is that you initiate an upload schedule you can keep, and then follow through with regular updates.

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