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Airport Advertising – King Of Ooh

By Author: Manish Kumar
Total Articles: 57

Airport Advertising is the most profitable format of OOH or Out of Home Advertising. More and more companies are now realizing its benefits and added advantages. Empty ad sites at the airport are rare as they are always in high demand. There are numerous reasons for Airport Advertising being the king of Outdoor Advertising.

Advertising at Airports provides rich returns due to an affluent audience. The benefits of OOH are available in a larger scale in this form of the medium. Innovative techniques and advancement of technology has improved the scope of advertising at the airports much beyond the Airport Billboards.

Advantages of Airport Advertising

Outdoor Advertising caters to a large audience. Be it in the busy market places or the heavily trafficked roads, this form of advertising has always believed in targeting travelers on the go. The advertisements at the airports score over the other forms as they are better targeted. Airports are the hubs of affluent audiences and key decision makers of companies. Getting spotted by them is a key factor for the growth of business. Airport Ads do 24 hours a day what sales representatives and marketing professionals try to do by meeting this same audience. The ads make their appointments while the key decision makers are waiting at the check-ins, security check points, boarding points and baggage areas. A recent research by TDI International India P Limited, a leading Airport Advertising Company in India , showed that the Ads at the Airport get a viewing time of at least 55 minutes. 52% of the airport audience said they do not mind spending on expensive brands and 59% said that they love to buy new gadgets and appliances. The airport audience is thus a dream audience for a business and the Airport Advertising Companies are the gateways to it.

Types of Airport Advertising

Billboard Displays: Billboard Displays are the conventional way of advertising at the airports. The larger than life presentation, vibrant colors, and witty ad copies have ensured that Billboard Displays stayed popular throughout the times.

Scrollers: Scrollers are for the maximum utilization of limited spaces. Also, the scrolling posters can be usefully utilized to present a story, adding another dimension to the promotion of the product or service.

Pillar Wraps: These make use of the large pillars, with the ad being displayed in an unconventional but captivating manner. The size and positions of Pillar Wraps make them impossible to be ignored.

Overhead Gantries: Overhead Gantries are boards placed over the entrances and departures of the airport. They are two of the most popular advertising sites in an airport. An ad well placed to welcome the passengers on arrival or wish them a happy journey is an ad which will always score high on the goodwill quotient.

Aerobridges: Aerobridge Ad Displays make use of the proximity for impact. This is where the travelers trolling their baggage on the aerobridges come closest to the ads.

Digital Displays: The options of the Billboards increased with the introduction of the Digital Displays. They provided with the options of changing the contents thus leading to more interaction and implementation of creative ideas.

Product Displays: Product Displays are the latest additions in the large scope of possibilities presented by the Airport Advertising. The actual product is shown, increasing its interaction with the potential buyers.

The above mentioned types are just a few of the many ways to display ads at the airport. Airport Advertisement Agencies are thinking out of the box to make the most popular form of OOHeven more interesting. An affluent audience, high waiting periods, and an upbeat mood at the airport have served the best possible environment for an Outdoor Ad.

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