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Is Automotive Direct Mail Advertising The Right Choice For Your Shop?

By Expert Author: Greg Sands

You have finally made the decision to start marketing your shop or dealership, now you are faced with finding the marketing method that is right for you. This unfortunately, can often be frustratingly difficult. There are so many different marketing channels to consider today.

With the popularity of the internet and social media, it may be easy for many to overlook direct mail advertising for methods like Facebook and Twitter, but going with postcards, brochures, flyers, and more can actually be more effective. Here are just a few of the benefits you can expect to see.

- Reach the right audience every time. While you may not be seeing real results from blanket forms of advertising, youíre certainly going to spend a lot of money just to reach a few people. When you go with direct mail for your shop or dealership, though, youíre going to get the message out to a small group of people who are likely to respond.

- Thereís less competition. Everyone has flocked toward the digital marketing world these days, and while it may seem appealing, that means fewer pieces of direct mail are actually going out on a regular basis. As a result, youíre not competing with quite as much direct mail advertising as you once were, leading customers right to your shop or dealership.

- Itís easy to respond to direct mail. Unlike the hassle of having to print an electronic coupon or something similar, with direct mail you just have the customer bring the card to your shop for a free oil change, a personalized consultation, or whatever offer youíd like to include.

- Measuring the effectiveness of your campaign is simple. No matter what the offer, tracking the analytics is not difficult, and youíll be able to quickly decide how many customers are actually responding to your message.

Ready to get started? Itís easier than you think. The key is to find a good direct mail advertising company to help. Look for a company with a portfolio of proven results. While the new kid on the virtual block may be offering better prices than the rest, you want reliability in your next marketing campaign. You may also want to look for someone who offers flat-rate pricing.

There are some direct mail companies that will lock you into long term contracts that do little for your marketing budget. If you go with flat-rate pricing, you have the option to move forward at your own pace. Additionally, you should look for free design services. You might have a solid design in mind, but with free design services, you can shop around for professionally-designed pieces that sell better.

Direct mail marketing for your shop or dealership is the perfect way to increase business. Look into the benefits today.

Article Source: Mudlick Mail

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