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3 Fantastic Methods For Online Marketing Your Business

By Expert Author: Jimmy Bamford

Just about the the best concept in human experience is leverage. The best use of leverage has helped people throughout all of history to reach triumphs that they may not have otherwise been able to reach. The amazing thing about this idea is just how many different uses there are for it. It should be obvious by now that we're going to talk about using leverage in marketing and business. Work on building a habit about looking at the business universe in terms of the best ways to both apply and use leverage.

Long before the Internet became popular, the only option was offline marketing. But it was not called offline, it was usually called direct response advertising or marketing. You will borrow from that and adopt a multi-step marketing process using Facebook pages, videos and your money site - or a squeeze page. Why not drive people to your Facebook page--a page that you will have filled with content and videos? You will be able to create a separate feeder site that will be pretty much a video based site. You can either send them to your main website then or to a squeeze page. You need to put more work into your lead generation efforts. Make a real effort to use your lead generation giveaways to help you build your list.

Testing your marketing and advertising is one of the best ways to find real success online. Most marketers skip this step and so do big businesses and very few have little clue as to how to do it. In this situation what you're going to do is be a split testing expert, which means that you need to put in some time to learn about how copywriting works. The whole reason to do split testing is to increase your rate of conversion. So what you can do here is offer some conversion rate consulting services to businesses and teach them how to boost their conversions. You can usually combine this idea with other types of consulting, like site usability, too.

If you are wanting to get involved with the really competitive niches, that's something that you can do fairly easily. The idea is to take a later approach to them instead of one that is head on. Pick the niche you want to pursue, and then do research so you can find good sub-niches, or, areas where you can provide content. The next step is to create a video series or eBook that centers on that content or sub-niche and get to marketing work. What you will be doing is coming in from a different angle; a different approach and tapping into the same audience. If you look closely it's easy to see that most Internet marketers do pretty much the same things as everyone else. Of course they are often encouraged to avoid "reinventing the wheel." This is all fine, but what is really important is the fact that every so often you need to follow the beat of your own drummer every now and again. Do not be afraid to experiment or test out ideas no matter how different they might seem to you.

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