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How To Commission A Project To Corporate Video Companies

By Expert Author: Samuel Arthur

Commissioning a video or other form of multimedia for your website or office can be difficult for business owners that haven't encountered this sector before and there are a number of video companies fighting for your attention and custom. Once you find a production company that suits your needs and your budget, a successful corporate video can be created and its benefits reaped across the wider company.

Why should you recruit a professional to handle the filming, production and editing of your corporate film? Creating a product that demonstrates your corporate credentials, business ethos and range of products or services isn't just about creating a pretty picture with sound; a corporate video is a major selling and marketing tool especially if your business is predominantly based online. An effective corporate video should be an impressive mix of pretty pictures, action shots, camerawork and editing to really captivate your audience and many businesses cannot achieve this alone.

Your choice when recruiting a video production or animation company can make or break your sales and marketing activity, and be an instrumental feature in boosting business and return on investment so it is important to do your research when it comes to scouting out a suitable collaborator. Ask for recommendations from fellow professionals, especially if they have a corporate video that you particularly enjoy watching.

Consider your objectives when making your choice too: will your video provide a deeper insight into your company via interviews and events coverage? Or will it primarily be used to boost sales and marketing activity? If your objective is the latter, then there are many production companies that specialise in using video to boost marketing potential and sales revenue.

Think about the professional image you want to portray using your corporate video and pick a production company that fits by analysing their skills, experience, portfolio and testimonials. Remember, when analysing this evidence and making the big decision between your favourite corporate video companies, always look for video examples that are creative and really get you wanting to buy or try the product or services being advertised. Ensure this emotional reaction to their portfolio sways your vote as it is likely to capture your core demographic too, resulting in a far from boring corporate video that boost sales and gets your name out there as a market leader.

Once you have chosen a suitable company to commission your corporate video to, you must complete a short written brief. This can be done with or without the production company's assistance but remember to keep your business values at its heart and leave the creativity to the producers and directors at the company.

Make sure you discuss in detail your objectives, public image (current and desired) and make sure the company you are enlisting fully understand your target audience. If there are any specific requests regarding location or content, then disclose this in person or in writing. Appointing the right production company is essential so harness improved sales, enhanced customer focus and increased profitability by commissioning your corporate video.

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