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Google Wins Over Daily Deal:year 2011By Expert Author: Sam Dabney
A sum of $114 million is a huge price, but not so for Google when it wants to elongate the list of its privileged hands under its cloud. Google never loosens its efforts from acquiring under its big umbrella any company which would be an impactful add-on for the long run. With the acquisition of Daily Deal Google appears to be on the game for the long haul.
Google’s takeover on Daily Deal for about $114 million is a nothing less than a big success story for the founder Heilemann brothers, namely, Fabian and Ferry. It was a big leap for the startup company to enter the arena of making names in the IT field.
The acquisition team led by Graham Law and Matthew Scott Sucherman, are of the intention to integrate Daily Deal’s products to various Google platforms such as Android, Maps, Adwords Express. Though the team of Google did not wish much to discuss the details of the story, it was well expressed from the negotiation that the prime focus of the takeover is to add millions of users of its web, mobile and social under Google’s hub. Keeping the whole discussions short and crisp the team of Google reported that “As more and more people go online to find the latest, most relevant deals, we’re exploring new ways to help consumers get the best local deals out there. The Daily Deal team has an incredible track record in this space, and we look forward to working with them.”
Daily Deal, the German clone of Groupon, was launched in Berlin, the hands of Hilemann brothers during 2009 and grew up to be a preferred eCommerce portal. So much that the biggest search giant Google went on to prefer it to be the best for online shopping services. Ever since its launch, the company has been offering the best and adding new fronts to its portfolio. Within the short span of service as an individual name, daily Deal has served for nations such as Germany, Australia and Switzerland and has raised over $10 millions from Venture Capital firms.
The small team of Daily Deal is excited to amend new and better changes after the acquisition by Google. Google’s trust upon its journey, outcome as well as service is likely to expand their horizon to reach out to more customers and offer the best that they have. Google’s influential takeover upon this startup company received attention as one of the best move to deliver the best deals to the users of Android phones. Both the team on either side of the deal considers the merge to be an ideal platform to accelerate growth. The merge has been the best platform to share the unanimous passion of serving best local experiences for the two companies.
The service offered by the combination of the duo is continuing making news. Though it’s still a question lying far ahead as to what unique it brings to the fore front in the long run. Until Google grips on some other start up name, Daily Deal stands tall with pride.
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