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Advantages Direct Mail Has For Small Businesses And Companies
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Direct mail has a number of attractive advantages for small companies and some of them are given below:
It is possible for you to target recipients very precisely.
Protection against overwhelming response. If you are going to run an advertisement, it is possible for you to know whether you're going to get 10 responses or 10,000. A powerful response, for a small company, to an ad can be even more disastrous than no response at all. The reason is that a poor reaction to a prospect's response would probably tarnish your relationship even before it's begun. With the help of direct mail, it is easy for you to start out with a modest-size mailing to study the response and make sure you can handle it expeditiously.
Costs will be comparatively modest or you can create a campaign which would be easy to run with large or small budgets.
The response of direct mail is fast. By acquiring a mailing list, you can start a modest campaign to a known target audience. It would be easy for to develop mailing materials (including direct-mail letter, flier, and reply card) and then you can launch mailing. So, you would receive results in just a few months.
By testing different appeals, that are called "offers" in the trade, you can reveal the most potent message. You can make a different offer to randomly different portions of your mailing list. You can evaluate to see which offer pulls best. So, you can go with your best puller until you find a better draw.
By mailing to the same list again however with a slightly different mailing, you can still garner worthwhile results. Many direct-mail experts are of the view that companies usually don't get sufficient mileage out of their materials. So, you should use them until they pay their way.
Never run out of prospects. By using your imagination, you can find new niche direct-mail markets for your products. You can consult with your list broker or mailing consultant to find a possible target markets worth trying.
Direct mail offers many advantages to the small companies. They can do direct mailing with small budgets.
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