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Do's And Don'ts Of Airport Advertising

By Expert Author: Manish Kumar

Airport Ads comprise a vital part of the visual memories of a visit to the airport. The large Billboards, Electronic Displays, Signages, etc. are impossible to miss out. A significant notice rate from an affluent audience is one of the key strengths of Airport Advertisements. Another reason for their popularity is the high period of viewing time which they command. Following a few tips while creating the concepts of the ads and during implementation can ensure that the optimum benefits are extracted from this medium.

Do’s

•#Utilize the surroundings in a strategic manner. Banners above the entry points and waiting lounge should be a larger than life presentation. The visitors have ample time to reflect on the ads at these areas. Thus, elaborate designs, vibrant colors, witty copies can be utilized at these sites to leave a lasting impression on the viewers. The same strategy wouldn’t work at relatively busy places like security check-ins. The travelers’ minds are pre-occupied with the instructions handed out by the security personnel. The best way to use sites at these places would be short copies, written in a straight format with a message which takes only seconds to comprehend.

•#Use the occasions at hand. For example, during times of festive occasions like Diwali, the discounts offered on your products can be highlighted. Considering that budget is not a limitation, entire themes on Diwali can also be worked out.

•#Aim at leaving a lasting impression. A welcome ad at the entrances and an ad wishing a happy and safe journey at the boarding gates can work out wonders for your brand.

•#Use the available technology. Modern digital displays increase the scope of interactivity. An interactive ad not only has an increased impact, it is also remembered better.

•#A round the clock inspection and maintenance is of vital importance. A poorly maintained ad site will cause more harm than benefits.

Don’ts

•#Do not use dark humor or sarcasm. A traveler waiting to travel may not take sarcasm in the desired spirit.

•#Do not use ad copies which push a passenger. Though copies with urgency work well in online advertisements, a waiting passenger might find an ad which is constantly asking him to do something a little intrusive. Imagine sitting at the waiting lounge and glancing at an ad every few minutes which says something like “Buy! Buy Now!” It would be wiser to use the ample time to entertain the audience. An ad which entertains does its intended job without being intrusive.

•#Most brands go for long term leasing of sites as that works out lighter on the budget. However, a site with the same ad for a long period will have a lesser impact than a site where the ads are updated at regular intervals. Make sure that the outdoor advertising Agency that you are hiring allows you to change the ads for any number of times you want.

•#Do not look only at the charges while hiring an Airport Ad Agency. The reputation and the past record of the agency matters too and should be given enough weight.

Airport Advertising stands out and ahead of all the other forms in the viewing time it allows. No other medium can claim to have the attention of the audience for as long as an Airport Ad does. And, when you are talking about Airports in nations like India, you are talking about an ever increasing global audience. Taking care of the above factors can go a long way in optimizing the benefits of Airport Advertisements. Of course, it is best to hire an Airport Advertisement Agency India and leave the work to the experts.

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