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Android Vs. Ios: How To Choose The Right Platform For Mobile App Development

By Expert Author: Kelly Burby

There has been a huge increase in the demand of the mobile application. Both iOS and Android platforms offer a number of applications. Together they have occupied approx. 92% of the market shares. Mobile applications are developed for both Android as well as iOS. But it creates confusion for many entrepreneur’s choosing the platform i.e. either Android app development or iPhone app development. In this article let’s try to help out those entrepreneurs in choosing the right platform for application development.

List of the factors that will help you in deciding which platform to choose for Mobile application development:

Revenue: It is one of the major factors that need to be considered. Android occupied largest share in the market i.e.79.3%. But still in terms of revenue iOS earns more than Google’s Android. You also need to understand that there is need of choosing different game plan with different platform. Revenue in the platform matters but choosing the right game plan always matters.

What you need to do is first plan your strategy to approach then choose the platform.

Fragmentation: Most of us look fragmentation as a disadvantage. When it comes to Android it is definitely not easy to customize app to be compatible with thousands of Android powered devices. If we talk about Apple iOS, they are in positive side as there is no fragmentation issue in iOS environment. But ever since the iOS7 has launched it is also going down on the path of fragmentation. Like Airdrop for iOS7 will not work for iOS5 users.

What you can do is try taking the advantage of the fragmentation. Like say in Android voice recognition feature was introduced onto jellybean onwards. So if you want to develop application that works with voice recognition then no need to customize it for the lowers version of Android Devices. Customize it for the devices running Jellybean. So the main idea behind it is look onto the application features before deciding the platform.

Decide the Targeted users: One thing you need to understand is decide what type of market you want to target. Like if you want to target business individuals try going for the iOS application development. As if you have a great idea based app they will definitely never mind in spending few buck. And one factor also come that iOS powered phone are not cheap, so no doubt the users with iOS are more willing to pay. If we talk about Android market, it has larger number of shares. But the users in Android environment are not willing to pay for your app.

Like I say decide if you want your app to be free or paid. If you want to make it paid try-choosing iOS and for free app you can choose Android. It also doesn’t mean that free app do not earns. There is various monetizing option available for free apps in Android and iOS environment.

Try getting more information about the user by searching in the app website like appbrain, appannie etc. it will definitely help you in letting you know about the recent trend in the market. Hope this will help at least some of the entrepreneurs in deciding the right platform form mobile application development.

Shubhangi Verma- is a skilled technical writer who has capability in, mobility and web. For more information about mobile application development, android application development and iPhone application development .Please visit:- Rapidsoft and For any queries call +1 516 515 9656 or email us at info@rapidsofttechnologies.com.

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