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Demystifying Online Reputation ManagementBy Expert Author: Anthony Cruzin
Over the last two decades, the face of business has changed phenomenally. This has been precipitated by entry of the internet as a major factor in global trade.
Over the last two decades, the face of business has changed phenomenally. This has been precipitated by entry of the internet as a major factor in global trade. If you are a business executive wishing to capture the 2.2 billion customer rich internet market, you will have to create a well structured website as your platform.
However, the online platform still operates like a jungle with minimal regulatory measures and this is why an online reputation management company should be a priority in your strategic plan. First things first; what does reputation management entail?
It all burns down to branding and the fact that your customers trust your products and services due to your consistence in quality. This trust and loyalty can be lost in a second if your clients get a whiff of negative publicity regarding your business. With no clear-cut regulations your competition can undercut you by spreading negative information bombs to lower your standing in your niche.
What an online reputation management does centers primarily on search engine optimization (SEO). This is because your popularity online is determined how high your page is ranked. If these rumors manage to infiltrate the search engine, your page ranking will fall and other new sites using your keywords incorporated with negative phrases will be upgraded. This means anytime users search for your keyword, they will first get the malicious pages first.
To avert further damage for your business, an online reputation management expert embarks on an aggressive SEO campaign. This involves increasing ranking of positive content on your original page and others created for this exact purpose. These management services are run by skilled SEO experts who know how to utilize white hat SEO techniques such as link wheels, and link building to upgrade your pages.
Another option used by these experts is social media. This is where negative information emanates and thus, your battle plan should also target this platform. Through creation of Facebook pages, Twitter accounts, and other social media platforms linked to your page, it will become easier to present the positive side of your business and rectify the negative image soonest possible.
The other stronghold of a reputation management firm is in online brand monitoring. If you do not have an online reputation management solution, this is the high time to engage one. Through constant alerts from major social platforms or blogs you will be able to detect and arrest any negative publicity before it inflicts any debilitating damage. In essence, you are able to preserve your image by staying forewarned at all times.
When you utilize a reputation management service, the resolution will be faster than if you try resolving the problem on your own. Remember that these are professionals in this industry who have the prerequisite skills and expertise to handle the situation. A workable plan of action is also easily formulated when you bring a reliable management firm into the picture.
Simply put, you should never have kneejerk reactions in case of negative publicity. Instead, understand your detractors, address their criticism and try to be as transparent as possible despite the pressure. This can only happen if you exploit the technical expertise of an online reputation management.
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